The mobile internet may be getting lots of attention for the share of time it is taking from the desktop web, but that doesn’t mean the phone is most mobile internet users’ primary access point.
According to a May 2013 survey from the Pew Internet & American Life Project, 34% of US mobile internet users primarily went online using their mobile phone, while 53% preferred a different device. Still, 34% is not an inconsiderable number, and adding in the 11% of mobile internet users who said they used their mobile phone to go online about as often as some other device, it seems the mobile phone’s role in people’s daily web usage may be inching up to parity with the desktop. In keeping with this trend, this year, eMarketer estimates, the combined time spent per day accessing the internet on the mobile phone and tablet will surpass time spent online on the PC. Read the rest at eMarketer.
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