Privacy is a hot topic these days, and there have been several studies out of late examining the types of data consumers are willing to share with brands. Although a recent survey from TRUSTe found just 1 in 10 smartphone owners in the US willing to share their location information with an application, a new multi-country study from mBlox and Millward Brown finds that 43% of respondents are willing to share their location information with companies via their mobile device. What would prompt them to do so? Read the rest at MarketingCharts.
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