Mobile’s reach into all aspects of online behavior extends into email use as well. Data from email testing company Litmus found that 47% of worldwide emails in August were opened on a mobile device, up 3% from July and an increase of 24% year over year. In comparison, web users opened 32% of emails using a desktop client such as Outlook or Apple Mail and 21% opened emails via a webmail service, such as Gmail, accessed in a web browser. Read the rest at eMarketer.
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