9 in 10 agencies currently use social media as part of their new business program, and about 6 in 10 claim to have had success using social to generate new business leads, per results from a new survey conducted by RSW/US. From a list of 5 social media platforms, a plurality 46.2% of respondents chose LinkedIn as their most important for new business, with blogs (24.1%) next.
Facebook (13.8%) and Twitter (13.8%) got fewer votes, with Google+ (2.1%) just a minor player.
In an earlier survey, RSW/US also found agency respondents tabbing LinkedIn as their most effective social platform for new business, pointing to Facebook and Twitter as overrated.
While most agencies are using social media to generate new business leads, only 1 in 5 currently publish content on Slideshare. Open-ended responses given by those not using it included lack of time and concerns about leaking company strategies. Read the rest at MarketingCharts.
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