Despite limited resources, college students in the US have a variety of internet-enabled devices to keep them constantly connected. According to marketing solutions company re:fuel’s “College Explorer” study conducted by Crux Research, nearly seven out of 10 surveyed college students between the ages of 18 and 34 owned a smartphone in 2013, up 14 percentage points from 2012. Tablets made an even bigger leap, owned by 36% of college web users, up from 21% in 2012. And laptops were nearly ubiquitous, reaching 85%, after a drop in 2012.
Mobile is having the biggest impact on how college students apportion their screen time. Daily time spent on the computer and watching TV decreased in 2013, while daily time spent with the mobile phone and tablet were up by about 18 minutes each, compared with 2012. Read the rest at eMarketer.
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