Research and consulting firm Frank N. Magid Associates found that just fewer than seven out of 10 US residents had ever played video or computer games, 10 percentage points higher than the ESA’s estimate. Of that 69% cited by Frank N. Magid, more than half played games weekly on their smartphone.
There is no question that the digital game audience has well surpassed those on traditional platforms: Besides those playing on smartphones, another 29% reported playing social networking games weekly, and 27% played online games that often. By comparison, 42% played on video game consoles, once the signature gaming platform. Read the rest at eMarketer.
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