Email volume increased by 11.6% year-over-year in Q1, following a 5.4% year-over-year increase in Q4, details Experian Marketing Services in its Q1 Email Benchmark Study. Multi-channel retailers increased their email volume the most rapidly, by 20.2%, as 70% of brands sent more emails compared to the prior year. Travel brands saw the next-highest growth, of 113.6%, although only half of the brands increased mailings.
Consumers might be noticing the uptick in mailings: according to a recent Ask Your Target Market (AYTM) survey, 52% of respondents claim that most (44%) or all (8%) of their emails come from businesses and brands rather than individuals. Read the rest at MarketingCharts.
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