Asked to rate a range of elements of the digital experience for their effectiveness in increasing conversion rates, a leading 39% of digital marketers from around the world pointed to social sharing (e.g. social sharing icons on pages) as being very effective, according to survey results from Adobe. Social sharing and third-party credibility indicators (such as security seals) were seen as the most effective ways to boost conversion rates, with 37% indicating that the latter are very effective.
Social sharing functionality, with 83% of respondents indicating this to be at least somewhat effective, beats out a number of other elements, such as navigation, page copy, offers or promotions, and photos or images.
Drilling further down into different social media tactics, the study shows that more than one-third of respondents believe that social sharing, live chat or instant messaging (37%), user-created collections for sharing and purchase (37%), and user-generated content (36%) are very effective on their sites in terms of increasing conversion rates. Read the rest at MarketingCharts.
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