Data from local media and advertising consulting firm BIA/Kelsey found the volume of local searches conducted via the mobile web was growing at a much faster clip than desktop. In March 2012, the firm estimated that one-third of all local searches in the US would come through a mobile phone in 2012, a 56% year-over-year increase. Taking the 2012 local search ratio together with increased mobile usage, it seems likely that the volume of mobile local search queries in the US could very well surpass desktop local search in 2015, which BIA/Kelsey estimated. Read the rest at eMarketing.
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