iPhone owners are 54% more likely than Android owners to use mobile applications for commerce, per new data from the Arbitron Mobile US smartphone panel. Not only are iPhone owners more likely to use mobile commerce apps, they also log 20% more time with them (105.3 minutes per month, vs. 87.6) and conduct 19% more “virtual shopping trips” (35 sessions per month, vs. 29.5). The study also breaks down the top 5 mobile commerce apps used, as well as the top mobile commerce web domains.
Among mobile commerce apps (the use of app stores for commerce is excluded from the study), eBay tops the list, used by 14.3% of the US smartphone panelists. Close behind is Amazon Mobile, used by 13%, followed by Groupon (11.1%), Passbook (8.1%) and Craigslist Mobile (6.6%). Of those, eBay scores the most sessions (34.6) and minutes (108.4) per month, while Passbook is lowest (2.6 and 2, respectively). Read the rest at MarketingCharts.
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