A survey of 3,501 consumers in Brazil, France, Italy, Spain, the UK, and the US has found that regular use of tablets while watching TV (on a TV set) has soared from 11% in 2012 to 44% this year. Also seeing growth in use were computers and laptops (77% vs. 61%), mobiles and smartphones (68% vs. 42%), books and newsletters (58% vs. 27%), and game consoles (34% vs. 9%), per the Accenture study [PDF]. Interestingly, tablets are being used relatively more for TV-related content than the other devices.
Specifically, while 17% report using a tablet for activities unrelated to TV content, 14% are searching content on the TV, and 14% use their device for social media activities about a TV program.
By comparison, 38% use their mobile or smartphone for unrelated content, compared to 21% who use it to search content and 23% for related social media activities. Computers and laptops are used more often than tablets and smartphones for each of the listed activities, but the gap in usage between related and unrelated activities on these devices is larger than for tablets. Read the rest at MarketingCharts.
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