Product Discovery Via Influencers

Chart: Product Discovery Via Influencers

Last May, I wondered if the pandemic marked the end of the influencer.

I was thinking primarily of the Instagram influencer: The beautiful woman who portayed herself beautifully in beautiful places doing beautiful things.

Or the foodie influencer taking exquisitely framed and filtered photos of drinks and meals consumed at the hottest of the new hotness hotspots.

I was thinking, that is, of the aspirational influencer.

With the Beautiful Life shut down due to the Coronavirus, what could these influencers offer?

Plenty, it would appear.

Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic.

A report from Influencer and GlobalWebIndex shows that close to 7 in 10 consumers who follow influencers report spending a little more (39%) or much more (33%) time on social media since the outbreak, with about two-thirds (64%) saying their usage is likely to remain at its current level even after restrictions have been lifted.

With content creator followers spending more time on social media, here are a few points about what they are seeking out from influencers and what’s important to them at this time. Read the rest at Marketing Charts.

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