eMarketer forecasts the number of smartphone dating app users in the US will reach 26.6 million this year. That’s an 18.4% increase from 2019.
In its Q2 2020 letter to shareholders, Match Group—whose portfolio includes Tinder, Match.com, OkCupid and Hinge—reported a surge in usage across demographic groups.
“Usage levels for younger users and females remain above pre-COVID levels, although not as dramatic as at the height of the pandemic-related lockdowns in March and April. Additionally, usage among older demographics and males, which initially declined with the onset of the pandemic, has recovered and is now above pre-COVID levels.”
Shar Dubey, CEO of Match Group
The average number of subscribers grew 11% to 10.1 million, up from 9.1 million last year, according to Match Group’s Q2 2020 results, announced earlier this month.
Dating apps began to see a lot more activity at the start of the pandemic.
In an April 2020 survey from The Harris Poll, US adults said they were more frequently using social media (50%), virtual meeting sites (33%) and dating apps (11%).
Morning Consult polling from the same month revealed that 6% of US adults were spending more time on dating apps, while 43% reported no change in usage.
Socially-Distant Hookups
And then there’s this is a heartwarming story about Brooklyn freelance photographer Jeremy Cohen who used his drone to ask a cutie in the building next door for a pandemic-distancing date.
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