Segment Transcript
David Erickson: This is fascinating stuff from Axios’ David Nather is the reporter on the story. They have done a poll with Ipsos and one of the questions was “Have you formed a social bubble–quote, unquote–of people you interact with that takes similar precautions to minimize the risk of catching COVID-19?”
Coronavirus Bubble Demographics
David Erickson: They asked this of 1000-plus Americans and the breakdown is 47% said yes; 53% said no. More women than men are more likely to have to have agreed with that, to have said that they formed a social bubble–51% versus 42. You’re more suburban: 50%. More older people, logically: 65-plus is 54%. And the higher education, the more likely you are to have formed a social bubble.
COVID 19 Consumer Psychology
David Erickson: But we talked about the psychology of consumers around COVID, many, many episodes ago. This is another aspect of that. People are adjusting to this new reality and in finding people that they trust for their kids play dates, for socializing, and all that kind of stuff. So–
BL Ochman: That’s really an interesting study.
David Erickson: Yeah, it’s non-partisan, too. The results were the same across the board in terms of politics.
Nearly half of Americans say they’ve established social “bubbles” of people they can trust to follow the rules for minimizing the risk of spreading the coronavirus, according to the latest installment of the Axios-Ipsos Coronavirus Index.
47% of Americans said they’ve established social bubbles, including:
- 51% of women.
- 50% of suburban residents.
- 54% of Americans age 65 and older.
- 51% of Americans with a bachelor’s degree or higher.
It is most common in the suburbs and among women, older adults and people with college educations.
This is happening as 46% of Americans say they know someone who has tested positive for the coronavirus.
To put that in perspective, only 4% of Americans knew someone who had tested positive when this survey began in mid-March.
And 18% say they know someone who has died from it — the highest share since Ipsos began asking the question in late April. Read the rest at Axios.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.