eMarketer estimates that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time within apps.
The app percentage continues to increase year over year—though its figures may undercount time in embedded mobile browsers, such as those within Facebook or Twitter.
This year, 83% of time spent with tablets will be in apps, a big increase from a few years ago but still less than the 90% of smartphone time in apps.
The higher browser percentage for tablets likely comes from their continued role in shopping, which remains a primarily web-based activity.
In April 2020, mobile web traffic was 11.4% higher than in April 2019, according to data from SimilarWeb.
More than half (55.6%) of this mobile traffic (among the top 100 sites) went to computer, electronic and technology publishers, which include search and social media under SimilarWeb’s definitions.
The biggest percentage gains were on law and government sites and health sites, in which traffic grew 44.9% and 54.9%, respectively, year over year. The government site with the biggest year-over-year increase was cdc.gov: Traffic grew 1870% in March and 990% in April. Read the rest at eMarketer.
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