TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favorite social media platform, behind only Snapchat and Instagram.
But what about adults? As it turns out, the number of unique US adults visitors to the app has more than doubled in a year, per data provided by Comscore.
In March 2020, more than 28.8 million US adults (ages 18+) used the video-sharing app.
This is compared to roughly 14.2 million who used the app in March 2019. Indeed, the number of total US adult unique visitors has risen relatively steadily over the past year, continuing the trend that started when the app became available to US users in October 2017.
Back then it only had about 2.6 million unique visitors.
The coronavirus pandemic has almost certainly boosted TikTok’s numbers of late, as the number of unique US adult visitors to the app jumped from about 23.2 million in February to more than 28.8 million in March, an impressive 24.3% month-over-month rise. Read the rest at Marketing Charts.
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