US Digital Political Ad Spending Share

Chart: US Digital Political Ad Spending Share

Google and Facebook already control 60.8% of the total US digital ad market.

And when it comes to the duopoly’s share of digital political ad revenues, it has an even tighter grip, with a combined 77.6% this election cycle.

Facebook is the dominant digital platform for political ads, capturing a 59.4% share during the 2019/2020 election cycle. That equates to $796.8 million.

Google is No. 2 among political advertisers, capturing 18.2% of all digital political spending during 2019/2020. That equates to $243.7 million. Read the rest at eMarketer.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.