TikTok is experiencing a substantial boost during the coronavirus pandemic.
It added more than 12 million US unique visitors in March, reaching 52.2 million, according to data provided to us by Comscore. Between January and March, its US unique visitor count rose 48.3%.
Comscore’s figures include desktop visitors ages 2 and up and mobile visitors ages 18 and up.
The figures also cover TikTok’s app, mobile website and desktop website. For the app alone, unique visitors rose 30.1% from January to March, to 28.8 million.
TikTok has been on a growth spurt for several months, even before the pandemic.
As of October 2019, the app and websites combined had 27.0 million unique visitors, with the app alone accounting for 18.6 million.
But the month-to-month growth between February and March was particularly notable in comparison with previous monthly gains. Read the rest at eMarketer.
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