The early data would seem to confirm common sense that the COVID-19 pandemic is driving greater adoption of telemedicine.
Between February and March 2020, the number of US adults who reported intent to use telemedicine rose from 18% to 30%, per CivicScience data.
In February, about one in 10 said they had tried telemedicine, growing to 17% in March.
Telemedicine—which connects patients to healthcare services through two-way interactive video, remote monitoring or electronic consults—has not been widely used in the US prior to the COVID-19 outbreak.
According to the American Medical Association (AMA), only 28% of doctors reported using telemedicine in 2019, which was about double the figure for 2016. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.