eSports viewership has grown from 25.7 million viewers in 2018 to 30.3 million in 2019 to a projected 46.2 million in 2023, accounting for 15.5% of internet users at that time.
During this episode of eMarketer’s Behind The Numbers podcast, sales executive Michael Bruckenthal, account manager Brandon Galindo and vice president of content studio Paul Verna discuss how different stakeholders are investing in this eSports, who’s watching, how large are the prize pools and audiences compared with traditional sports and marketing opportunities for advertisers.
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