Here’s a round-up of the advertising reports we’ve been tracking this month:
Advertising
- Campaign – Less is more when it comes to online advertising, research suggests
- MediaDailyNews – AMC Networks Records 11% Ad Decline, Total Revs See Slight Uptick
- ClickZ – Digital ad spend: Paid search continues to dominate in 2019
- eMarketer – Mobile Makes Up Two-Thirds of US Programmatic Display Ad Spending [VIDEO]
- Statista – How Many Kids Are Protected by Online Privacy Laws?
- TelevisionNewsDaily – CBS/Viacom Would Dominate National TV Ad Market
- Mobile Marketing Magazine – Social ad spend reached almost $18bn in Q1 2019, but growth has halved in past year
- Kantar – Sharing and swearing in sunglasses: a meta-analysis from Cannes
- comscore – Media and Advertising: The Past, Present and Future [VIDEO]
- eMarketer – Ad Blocking Growth Is Slowing Down, but Not Going Away
- MediaDailyNews – Fox Takes $1.8 Billion In Upfront, Scores Volume And CPM Gains
- TelevisionNewsDaily – AT&T Posts $1.8B In Q2 Ad Revenues, Xandr Revenue Higher
- SearchMarketingDaily – Alphabet Increases Quarterly Ad Revenue To $32.6 Billion
- Statista – Trump Heavily Outspends Democrats on Digital Ads
- eMarketer – Prime Day and Amazon’s New Flywheel: Media, Advertising and Commerce
- TelevisionNewsDaily – National TV Ad Q2 Revs Mostly Flat, But CBS, Discovery Record Uptick
- Data&ProgrammaticInsider – Majority Of U.S. News Sites Have Trackers Sending Data To Russia
- Marketing Charts – So, Would Subscribers Switch to An Ad-Supported Netflix?
- MediaDailyNews – NBCU’s Upfront Hits $7B, Digital Up 50%
- Statista – Digital Advertisers Increasingly Target Kids
- eMarketer – Retail Sites Are Becoming Some of the Most Valuable Real Estate in Digital Advertising
- Data&ProgrammaticInsider – Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And Targeting
- PublisherInsider – Digital Ad Dollars Don’t Replace Print Losses For Magazines
- Marketing Charts – What Are Digital Advertisers Focusing On This Year?
- MediaPost – IAB Study Finds TV Ads Still Best At Generating Awareness, Even For D2C Brands
- Statista – U.S. ads spend is 2.5 times bigger than nearest competitor
- eMarketer – Podcast Advertising Revenues Will Surpass $1 Billion by 2021
- SearchMarketingDaily – Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
- DigitalNewsDaily – Amazon Continues To Dominate Big 5 Advertising ROI, Facebook’s Outlook Improves
- Marketing Dive – Online ad spend will grow more quickly than expected in 2019, Zenith says
- YouGov – The US Ad of the Month: Coppertone
- MediaPost – Local Ads To Hit $148.8 Billion in 2019, Traditional Media Share Drops
- Marketing Charts – Connected TV Devices Further Their Lead Over Mobile in Video Ad Views
- eMarketer – Marketing & Ad Tech Trends Roundup 2019
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Posted in Marketing Reports
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