Marketing Reports, Surveys & Polls For July, 2019

August 1, 2019/derickson

Here’s a round-up of the marketing reports we’ve been tracking this month:

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B2B Marketing

Marketing Charts – How B2B Marketers Are Using Webinars and Plan to Improve Them
Marketing Charts – B2B Tech Marketers Get Results With In-Person Events
Marketing Charts – Some B2B Marketing Processes Have Room For Improvement
MediaDailyNews – Borrell Data Shows Local SMBs ‘Bewildered’ By Expanding Marketing Channels
Marketing Charts – The US B2B Trade Show Market Continues to Grow
eMarketer – Alibaba Is Banking on US SMBs to Go Head-to-Head with Amazon

Big Data

News & Tech – GDPR may mean less money for websites, report says
Forrester – IoT And Blockchain: Are We There Yet?
EmailMarketingDaily – Study Says There’s Nothing Anonymous About Anonymized Data
DigitalNewsDaily – Capital One Says Data On 106 Million People Was Stolen
Forrester – Goodbye Smart, Hello Insights-Driven: Insights-Driven Cities Deliver Effective Governance
EmailMarketingDaily – Most Consumers Don’t Know Which Brands Have Data On Them

Brand Marketing

Kantar – Mastering Momentum
Forrester – A Pragmatic Guide To Brand Value
CMO.com – Getting The Brand Back Together. More than half of CMOs plan to make brand building their top priority this year
Chief Marketer – Vast Majority of Brands See Partnerships as Central to Growth
Marketing Charts – Brand Perceptions of Customer Pain Points Are Lagging
CNBC – One-third of Americans have cut back on spending, and some fear a recession is coming
Mintel – Consumers’ love affair with Amazon: Real or infatuation?
Kantar – Touching moments: Usage experience is essential in the touchpoint mix
MarketingProfs – Do Employees Get the Brand Story Right?
EmailMarketingDaily – Brands Are Challenged By The Tech Ecosystem, Study Finds
Nielsen – Disloyalty Is The New Black
Axios – Iconic brands lose their luster
Statista – Apple Ramps Up R&D Intensity to Pre-iPhone Levels
GfK – Smart car technology and the evolution of brand loyalty
YouGov – Is the worst over for Seaworld?
Marketing Charts – Consumer Trust in Brand Message Grows With Increased Exposure

Consumer Attitudes

EmailInsider – Word-Of-Mouth Marketing: What Makes Consumers Choose Financial Brands
Marketing Charts – Do Consumers Trust Advice Generated by Artificial Intelligence?
AgencyDaily – Brands ‘Out Of Touch’ With American Women
YouGov – How the affluent think about financial services
Mintel – It’s aluminum’s time to shine
Gallup – Most Americans See American Dream as Achievable
Moring Consult – DC vs. Marvel? For Fans, It’s More Like DC Plus Marvel
Marketing Charts – Consumers Expect Customer Service Agents to Know Their Engagement History
EmailInsider – Most SMBs Provide Limited Customer Experience
YouGov – To what extent do you feel that your data and personal information is vulnerable to hackers?
Marketing Charts – Consumers Look to Tech to Improve Their Shopping Experience
eMarketer – More Than Half of US Shoppers Will Abandon a Brand Following a Bad Experience
Gallup – Despite U.S. Economic Success, Financial Anxiety Remains
Morning Consult – Peyton Manning Tops List of Most-Loved Sports Media Personalities
MobileInsider – Consumers Dislike Targeted Ads, Resent Privacy Intrusion
MarketingDaily – Porsche, BMW, Genesis Top Customer Satisfaction Survey
Marketing Charts – Brand Trust Is Becoming More Important: Here Are Some Key Stats And Themes
eMarketer – The Customer Experience Isn’t Always Right [PODCAST]
Morning Consult – Most People Support Halle Bailey’s Heading Under the Sea as the Little Mermaid
Gallup – Who Will Own the Jobs of the Future?
Statista – America’s Stance on Equal Pay for Athletes

Consumer Behavior

Nielsen – US CPG Cannabis Sales To Rise By The Billions
Statista – Americans Are Getting Married Older Than Ever
ConnectedThinking – 31% Of U.S. Homes Lack A Broadband Connection
GlobalWebIndex – The Rise of CBD in an Unregulated Market
Mintel – Minimalist Maximialism
Forrester – Moonshots Hit Close To Home: Plant-Based Meats Are No Longer Mission Impossible
Gallup – Marijuana Use Similar to New Lower Rate of Cigarette Smoking
Nielsen – The F Word: Flexitarian Is Not A Curse To The Meat Industry
Statista – The Most Popular Destinations for U.S. Travelers Abroad
MarketingDaily – Research: Less Binge-Drinking Where Cannabis Is Legal
Nielsen – Resur’gin’ce Of a Classic: How Local Bars Can Benefit From a Taste Of The Past
Statista – Americans Get Driver’s Licenses Later in Life
Marketing Charts – How Are Businesses Going About Retaining Their Customers?
Nielsen – Brands Increase Trust—And Prices—Through Sustainability
MediaPost – UM Study Finds Opposing Cultural Shifts: Nostalgia Vs. New Experiences
Statista – Fourth of July Food Spending Is Falling
The Verge – 65-inch TVs are now the most popular choice for North American households
ConnectedThinking – Consumer Tech Sales Heading To $400 Billion This Year
eMarketer – People Continue to Rely on Maps and Navigational Apps
Statista – Consumer Firework Revenue Is Exploding

Content

Marketing Today – Storytelling Deconstructed — Hard Data Behind Emotive Creative [PODCAST]
Mintel – The Comfort and Chaos of Digital Content
PublishersDaily – ‘Baltimore Sun’ Editorial Condemning Trump Draws Record Traffic, Subscriptions
Marketing Charts – Agencies Report Success in Achieving Clients’ Content Marketing Goals
EmailInsider – We Want It All: Consumers Demand Omnichannel Experience
PublishingInsider – Subscription Discounts For Delivery Failures Can Backfire
GfK – Secret to the consumer purchase journey & how to win in the online jungle

Demographics

Pew – College faculty have become more racially and ethnically diverse, but remain far less so than students
GlobalWebIndex – How Challenger Banks are Revolutionizing How We Spend
Mintel – Modern Moms: What’s changed between two generations?

eCommerce

Marketing Charts – New Subscription E-Commerce Benchmarks
Statista – Other Retailers Compete for Prime Day Dollars
eMarketer – Amazon’s Flywheel and the Prime Day Ripple Effect [PODCAST]
RTBlog – It’s The Ecommerce, Stupid
Marketing Charts – What’s the Average Order Value for E-Commerce Stores?
Statista – Prime Day Doubles Time, Amazon Reaps the Rewards
eMarketer – Amazon’s CPG Business: Will Private Labels or Exclusive Brands Dominate?
Marketing Charts – Amazon Prime Day 2019 Stats
Statista – If You Had Invested In Amazon’s IPO…
eMarketer – Walmart, Target Can Expect to Cash In on Prime Day
Marketing Land – Amazon’s high-flying advertising growth levels out
Marketing Charts – What Advantage Do Commerce Companies Have Over Amazon?
Statista – Amazon at 25: In Its Prime
MarketingDaily – Prime Day Propels 68% Jump For Other Retailers

Email Marketing

EmailInsider – The Email Welcome Mat: Hotel Benchmarks From Across The Globe
EmailMarketingDaily – Marketing Automation Mostly Focused On Campaigns, Study Finds
GlobalWebIndex – How Powerful is Email Marketing?
Forrester – Does Yesmail’s Sunset Mark The End Or The Beginning Of The Email Era?
MediaPost – Email Thuggery: Almost Half Of Workforce Gets Phishing Emails Once A Week
EmailInsider – Feasting On Cyber Monday: The Email Outlook
SearchMarketingDaily – Email Dominates Conversational Marketing: Report
EmailInsider – Lawyers Make The Case For Email Newsletters
EmailMarketingDaily – Phishing Emails Cost Many Brands At Least $100,000
DemotiX – This Year’s Email Marketing Trends
Inc. – This McKinsey & Co. Study Shows Why Email Is Still the Best Way to Reach Customers
EmailInsider – Stuck In The Funnel: Email Works Best Only In the Middle
EmailMarketingDaily – Study: Most Global Firms Were Hit By Phishing Attacks Last Year
Chief Marketer – Timing Matters In Email Marketing

Generations

eMarketer – Understanding Generation X as High Earners and Big (Stressed) Spenders
Marketing Charts – Who Are “Cuspers” and How Are They Spending Their Money?
PublishersDaily – Study: Millennials Worry About Media’s Impact On Democracy
YouGov – Millennials don’t know Buzz Aldrin, Neil Armstrong
Mintel – Work-Life Balance: A pipe-dream for Millennials? [PODCAST]
USA Today – Millennials say dating has gotten ‘way too expensive,’ 30% can’t even afford love
eMarketer – How Mobile and Social Figure into Gen X Shopping
Marketing Charts – Why Gen Z Is A Generation of Creativity
Statista – Nearly Half of Americans Aren’t Prepared for Retirement
MarketingInsider – The Increasing Insanity Of Marketers’ Indifference Toward Older Consumers
Drive Time – Nissan Survey Says: Millennials Love Sedans
Pew – Baby Boomers are staying in the labor force at rates not seen in generations for people their age
YouGov – Millennials are the loneliest generation
eMarketer – Millennials Have Diminishing Opinions About Businesses
Statista – U.S. Teens More Likely to Use E-Cigarettes than Cigarettes
MarketingInsider – How To Make Fintech Attractive To Millennials

Influencer Marketing

Social Media Today – Under the Influence – 84 Influencer Marketing Stats [INFOGRAPHIC]
Nielsen – Predicting Performance Of Athletes As Influencers: On-Court Performance Doesn’t Always Dictate Marketability
CBS News – Influencer marketing fraud will cost brands $1.3 billion in 2019
TNW – Study: Influencers can’t even influence anymore
ZDNet – How much do influencers really earn? That depends on gender, among other factors
The Drum – Influencer marketing spend grows 83%
Marketing Charts – How Much Are Brands Paying Influencers?

Marketing

AdAge – New research uncovers biggest differentiator of effective marketing: Bravery
Marketing Charts – How Do Larger and Smaller Companies Approach Marketing Differently?
Marketing Land – Marketing salary survey 2019: A global snapshot
Forrester – How To Prepare For The Coming Recession
MarTech Advisor – Survey Reports 60% of Marketers Ignore Consumer Expectations; Still Rely on Single-Channel Customer Engagement
Kantar – Creativity’s back and it’s never been less effective
Forrester – How 100-Year-Old Firms Stay Relevant
Forbes – Marketing Hiring Slows. Is A Recession On The Horizon?
Marketing Charts – Key Reasons Salespeople Use CRM: Productivity and Organization
Statista – U.S. Venture Capital Funding Reaches Dot-Com Era Level
Marketing Charts – What Are World-Class Sales Leaders Doing That Others Aren’t?
eMarketer – Will CCPA Have GDPR-Like Effects?

Media Consumption

PublishersDaily – ‘The Athletic’ Hits 500K Subscribers
Marketing Charts – Mobile Takes A Bite Out of Time Spent With Traditional Media Globally
eMarketer – Americans’ Media Habits Continue to Shift [PODCAST]
AP – Mueller hearing reaches just under 13 million viewers
Statista – Then & Now Newspaper Circulation
Mintel – Distrusting the media: A closer look at “fake news”
PublishersDaily – ‘The Washington Examiner’ Doubles Traffic YOY, Hits 10M
MediaDailyNews – Forget Cord-Cutting — Nielsen Data Reveals Americans Are Cutting TV Channels, Too
Nielsen – 2019 FIFA Women’s World Cup: Media Snapshot
PublishingInsider – 11% Of News Websites Spread False Health Information
GlobalWebIndex – How is the Device Landscape Changing?
Marketing Charts – Americans Are Turning to Reputable Sources For Their News
Nielsen – Chose It Or Lose It: Media Choice Abounds, But Many Americans Stay With What They Know
Morning Consult – After Democratic Debates, Lester Holt Is the Public’s Favorite Moderator
eMarketer – Average Time Spent with Media in Canada
Statista – What Media Is Most Common in the U.S.?
TVWatch – Online Viewing Gains Momentum, Driven By Non-Linear TV

Mobile Marketing

eMarketer – Dating App Growth Slows, but Advertisers Shouldn’t Ignore Hopeful Singles
EmailInsider – Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile
eMarketer – Location Intelligence Roundup 2019
Statista – iPhone Share of Apple Sales Drops to 7-Year Low
AI&IoTDaily – Apple Reports Nearly $54B In Quarterly Earnings
eMarketer – How Will News App Usage Shake Out as the 2020 Election Season Heats Up? [VIDEO]
Marketing Charts – More US Adults Own A Smartphone Than Have Home Broadband
eMarketer – US Food Delivery App Usage Will Approach 40 Million Users in 2019
Marketing Charts – More Than One-Third of American Adults Rely Mostly on Their Smartphone to Go Online
eMarketer – Got Milk? Food Delivery and Grocery Apps Are Fastest-Growing US Apps [VIDEO]

Personalization

eMarketer – More Research Shows that Consumers May Not Always Want Personalized Marketing Experiences
ClickZ – McKinsey’s insights on personalization and martech
EmailMarketingDaily – B2B Buyers Demand Personalization Above All Else, Study Finds

Politics

Morning Consult – 41% of Voters Say Mueller Didn’t Exonerate Trump; 35% Say He Did
YouGov – What the ideal president looks like to Democrats
Gallup – Americans Reject D.C. Statehood
Pew – Climate Change and Russia Are Partisan Flashpoints in Public’s Views of Global Threats
Statista – Tech Giants Are Ramping Up Their Lobbying Efforts
USA Today – Poll: Most Americans call Trump’s tweets targeting 4 congresswomen ‘un-American’
Morning Consult – 3 in 5 GOP Voters Believe There’s Social Media Bias Against Conservatives
Gallup – Mentions of Immigration as Top Problem Surpass Record High
Pew – Public’s Views of Nation’s Economy Remain Positive and Deeply Partisan
TVWatch – Forecast: 8 Million Political TV Ads Expected In 2020
Morning Consult – 51% of Voters Support Planned ICE Raids
Pew – Democrats’ Ratings of Party’s 2020 Field: Better Than in 2016, Similar to 2008
Gallup – Americans Continue to Support Puerto Rico Statehood
MediaDailyNews – Mueller’s Testimony Carried By 6 Networks, Seen By 13 Million Viewers
Pew – Trump Draws Stronger Support From Veterans Than From the Public on Leadership of U.S. Military
Gallup – As Redress for Slavery, Americans Oppose Cash Reparations
Morning Consult – On Controlling Health Costs, Most Voters Trust … No One
YouGov – What the ideal president looks like to Independent voters
Pew – For the first time, majority of Republicans express confidence in the fairness of Mueller’s investigation
Gallup – Presidential Candidates and Public Opinion About the Economy
Morning Consult – Ahead of 2020, Democrats See Climate ‘Crisis’ Where Republicans See ‘Problem’
Statista – The 2020 Election Is Shaping Up To Be an Expensive Run
eMarketer – Political Ad Spend to Reach $6 Billion for 2020 Election
Reuters – U.S. Democrats and Republicans can’t even agree on the weather
Gallup – Inequality as a Voter Concern in 2020
Morning Consult – Voters Wanted to Hear More About Trade, Taxes on Wealthy in Democratic Debates
EmailMarketingDaily – Political Subject Lines Verge On Being Misleading: Report
Morning Consult – Most Consumers Are OK with Companies, Celebrities Having Opposing Political Views
CNBC – Ariana Grande’s ‘Sweetener’ tour drives more than ticket sales as fans register to vote in record numbers
YouGov – Partisanship on the economy: news perception and job satisfaction
Gallup – American Pride Hits New Low; Few Proud of Political System
Morning Consult – Majority Backs ‘Medicare for All’ Replacing Private Plans, if Preferred Providers Stay
Statista – What Are 2020 Candidates Tweeting About?

Public Opinion

Gallup – 50 Years After Moon Landing, Support for Space Program High
Morning Consult – After Women’s World Cup, Over a Third Say Sports’ Gender Pay Gap Is Bigger Concern
Pew – Trust and Distrust in America
Gallup – 40% of Americans Believe in Creationism
Morning Consult – America Was Asked: Who Is the Most Popular Game Show Host?
Pew – What Americans Know About Religion
Gallup – Why Are Americans Losing Confidence in Organized Religion?
YouGov – What Americans say the government should do about the homeles
Gallup – Americans Give Efforts to Preserve Environment a Thumbs Down
YouGov – Most Americans believe the government is hiding info about UFOs

Public Relations

Pew – State of the News Media
Statista – Newspapers Suffer Steep Decline in Newsroom Employment
YouGov – Wayfair And Immigration: How Controversy Impacted Its Buzz
PR Daily – 93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy

Retail Marketing

eMarketer – Google Hits the Gas, as Amazon Pits for New Tires [PODCAST]
comscore – State of Retail [PRESENTATION]
Nielsen – Amazon Share Is Declining Amid Oonline CPG Sales Growth…Is Now The Time To Double Down?
eMarketer – How Many Retail Communications Are Too Many?
Mintel – The impact of Prime Day extends beyond Amazon
eMarketer – Four Takeaways from Amazon Prime Day 2019
MarketingInsider – What’s Your BOPIS Strategy?
eMarketer – What Retailers Need to Know About the Mobile App Install Marketplace
MediaPost – Coupons: Digital, Mobile Still Haven’t Dethroned Print
eMarketer – Amazon Prime Day: Protests, Postponements and Prime Members [PODCAST]
Statista – The Blockbuster Growth of Amazon’s Cloud Business
eMarketer – Walmart’s US Online Sales to Grow Over 30% This Year [VIDEO]
Statista – More Than Just an Online Retailer
eMarketer – Walmart Infighting Could Derail Plans to Challenge Amazon [PODCAST]
AdWeek – How Amazon’s Prime Day Created a Summer Sale Explosion Expected to Boost Competitors 79%
Statista – Third-Party Sellers Are Outselling Amazon on Amazon
eMarketer – US Digital Buyers Near Saturation Point as Penetration Surpasses 80%

Search

Search Engine Land – Only 30% of SMBs would recommend their current SEO provider, survey finds
SearchInsider – Paid Search CPCs Falling Across All Industries
MediaPost – Google Tops Accuracy Rates For Interpreting Queried Images
Search Engine Land – Google ad revenue growth popped back in Q2
Statista – Most Searched Dems: Before/During the Detroit Debate
Search Engine Land – Google made 3,200 changes to search in the past year
MarketingDaily – Most-Searched Used Cars: Heavy On The Chevy
Search Engine Land – Microsoft search, LinkedIn revenue growth slow for third straight quarter
Digital Marketing Depot – Search Marketing Benchmark Report for SaaS
Search Engine Land – Product advertising is driving spend growth in search, social, marketplace

Social Media

Netbase – The 2019 State of Social Report
Social Media Today – The State of Instagram Marketing 2019 – Part 3: Future Marketing Opportunities on Instagram
Business Insider – These are the social media platforms teens are ditching in 2019
CNBC – ‘Facebook is at the point of no return’: What teenagers love and hate about social media
eMarketer – Facebook Makes Bank, Advertisers Flock to Instagram and Twitter Gets Healthier [PODCAST]
Marketing Charts – What’s Your Instagram Stories Reach Rate? Here Are Data-Driven Tips to Improve Your Stories
SocialMediaInsider – Gen Z, Millennials Unhappy With Social Media’s Impact On Their Lives
PublishersDaily – Twitter Revs Hit $841M YOY, Ad Engagement Drives Increases
Marketing Land – Twitter ad revenue up 21% in Q2, ad engagement growth continues to slow
Pew – About one-in-five adult Twitter users in the U.S. follow Trump
Social Media Today – New Report Finds Instagram Engagement Rates are In Decline
Business Insider – Facebook’s secret weapon in digital advertising isn’t what you think, according to a new report
GlobalWebIndex – More Friends, Less Friendly: How Social Media is Changing
YouGov – Should politicians be allowed to block people on social media?
Neil Patel – New Study: What 100 Social Media Followers Are Really Worth
eMarketer – Oh, Snapchat! Global User Growth Exceeds Expectations [PODCAST]
Marketing Charts – Seven in 10 Marketers Say Instagram Is “Essential” for the Future
MediaDailyNews – Snap Ups Growth: Hits $388M In Revenue YOY, Adds 13M Users
PublishingInsider – Facebook Engagement Jumps 62% For Web Publishers
GlobalWebIndex – How Social Media is Reshaping the Beauty Industry
VentureBeat – Microsoft Teams has 13 million daily active users, beating Slack
Business Insider – The Social Commerce Report: Inside the fast-developing opportunity to reach billions of consumers’ wallets using social platforms
eMarketer – How Instagram Is Changing [PODCAST]
Statista – FaceApp Craze Reaches New Heights
Marketing Charts – Social Intelligence Pros Say Customer Insight is Their Top Objective
PublishersDaily – Magazines Record Consistent Follower Growth On Instagram
TNW – Over 3.5 billion people are on social media; Facebook still biggest with teens; Esports on the rise
eMarketer – Instagram’s New Explore Ads Signal Potential Changes to Organic Reach
Statista – In 2019, Global Emoji Count is Growing to More Than 3,000
SearchInsider – Most SMBs View Positive And Negative Reviews As Critical
EmailMarketingDaily – Emoji Euphoria: People Love Them And Will Buy From Brands That Use Them

Web Development

Marketing Charts – The Failure to Make Websites Accessible is Leading to More Lawsuits
Search Engine Land – What two big studies tell us about the state of local marketing
Forrester – Don’t Waste Your Creativity Spend As You Fight Digital Sameness
MediaPost – Experience, Rather Than Price, Drives Customer Loyalty

Video Games

GlobalWebIndex – How Gamers Feel About Next-Gen Consoles
Marketing Charts – When Millennials Aren’t Gaming, They’re Watching Gaming Content
Statista – Fortnite World Champion Bags $3 Million Prize
eMarketer – US Consumers Appreciate In-Game Ads
Statista – How Frequently Do Online Gamers Experience Harassment?

Video Marketing

Statista – YouTube Videos Featuring Children Are More Popular
eMarketer – Number of Hulu Viewers Grew Roughly 50% Last Year [VIDEO]
GlobalWebIndex – Is Entertainment Subscription Fatigue Setting In?
Pew – A Week in the Life of Popular YouTube Channels
Statista – No Clear Content Leader on YouTube
eMarketer – What’s at Stake for Netflix with Disney+, HBO Max and Apple TV+ on the Horizon? [VIDEO]
TelevisionNewsDaily – Charter Communications Loses 150,000 Video Subscribers, Internet Revenues Up
Statista – HBO Strikes Back Against Netflix at the Emmys
eMarketer – Is Netflix Headed for the Upside Down? [PODCAST]
Statista – Big 4 Dominate TV-Based Video Streaming in the U.S.
eMarketer – Winners and Losers in the Streaming Wars [PODCAST]
Morning Consult – In Tallying Up Streaming TV Services, Users Say $21 a Month Is Optimal Price Point
Marketing Charts – Pay-TV Viewers Account For Half of OTT Viewing Hours
eMarketer – The Good, the Bad and the Ugly of TikTok [PODCAST]
MediaPost – Nielsen: Content Discovery Still A Big Challenge For Streaming Platforms
Morning Consult – YouTube Sees Over 200,000 Peak Concurrent Viewers for First Exclusive MLB Broadcast
Statista – Netflix Passes 150 Million Paid Subscribers
MediaDailyNews – Still A Hit, But Netflix, Nielsen Viewing Numbers For ‘Stranger Things’ Differ
Marketing Charts – OTT Video Penetration Continues to Reach New Heights
eMarketer – YouTube Asks, ‘What Would You Like to Watch Next?’ [PODCAST]
Statista – Netflix’s Subscriber Growth Falls Off a Cliff
DigitalNewsDaily – Women’s World Cup Helps Boost FuboTV’s Q2 Numbers

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