![Marketing Reports](https://trends.e-strategyblog.com/wp-content/uploads/2018/07/e-Strategy-Marketing-Reports.jpg)
Here’s a round-up of the marketing reports we’ve been tracking this month:
Advertising
- Campaign – Less is more when it comes to online advertising, research suggests
- MediaDailyNews – AMC Networks Records 11% Ad Decline, Total Revs See Slight Uptick
- ClickZ – Digital ad spend: Paid search continues to dominate in 2019
- eMarketer – Mobile Makes Up Two-Thirds of US Programmatic Display Ad Spending [VIDEO]
- Statista – How Many Kids Are Protected by Online Privacy Laws?
- TelevisionNewsDaily – CBS/Viacom Would Dominate National TV Ad Market
- Mobile Marketing Magazine – Social ad spend reached almost $18bn in Q1 2019, but growth has halved in past year
- Kantar – Sharing and swearing in sunglasses: a meta-analysis from Cannes
- comscore – Media and Advertising: The Past, Present and Future [VIDEO]
- eMarketer – Ad Blocking Growth Is Slowing Down, but Not Going Away
- MediaDailyNews – Fox Takes $1.8 Billion In Upfront, Scores Volume And CPM Gains
- TelevisionNewsDaily – AT&T Posts $1.8B In Q2 Ad Revenues, Xandr Revenue Higher
- SearchMarketingDaily – Alphabet Increases Quarterly Ad Revenue To $32.6 Billion
- Statista – Trump Heavily Outspends Democrats on Digital Ads
- eMarketer – Prime Day and Amazon’s New Flywheel: Media, Advertising and Commerce
- TelevisionNewsDaily – National TV Ad Q2 Revs Mostly Flat, But CBS, Discovery Record Uptick
- Data&ProgrammaticInsider – Majority Of U.S. News Sites Have Trackers Sending Data To Russia
- Marketing Charts – So, Would Subscribers Switch to An Ad-Supported Netflix?
- MediaDailyNews – NBCU’s Upfront Hits $7B, Digital Up 50%
- Statista – Digital Advertisers Increasingly Target Kids
- eMarketer – Retail Sites Are Becoming Some of the Most Valuable Real Estate in Digital Advertising
- Data&ProgrammaticInsider – Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And Targeting
- PublisherInsider – Digital Ad Dollars Don’t Replace Print Losses For Magazines
- Marketing Charts – What Are Digital Advertisers Focusing On This Year?
- MediaPost – IAB Study Finds TV Ads Still Best At Generating Awareness, Even For D2C Brands
- Statista – U.S. ads spend is 2.5 times bigger than nearest competitor
- eMarketer – Podcast Advertising Revenues Will Surpass $1 Billion by 2021
- SearchMarketingDaily – Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
- DigitalNewsDaily – Amazon Continues To Dominate Big 5 Advertising ROI, Facebook’s Outlook Improves
- Marketing Dive – Online ad spend will grow more quickly than expected in 2019, Zenith says
- YouGov – The US Ad of the Month: Coppertone
- MediaPost – Local Ads To Hit $148.8 Billion in 2019, Traditional Media Share Drops
- Marketing Charts – Connected TV Devices Further Their Lead Over Mobile in Video Ad Views
- eMarketer – Marketing & Ad Tech Trends Roundup 2019
Analytics
- RTBlog – How Palantir Enables ICE To Target Illegal Immigrants
- Marketing Charts – Businesses Plan to Ramp Up Their Use of Emerging Tech to Collect and Analyze Data
- MediaInsider – 1st-Party Data Is Overrated, Misunderstood
- Marketing Charts – Siloes: The Top Challenge To Gaining Insights From Data
Artificial Intelligence
- eMarketer – Artificial Intelligence Trends Roundup 2019
- Statista – AI Startup Funding Reaches Record High
- VeuntureBeat – AI predicts whether you’ll return an item before you buy it
- eMarketer – How AI and Machine Translation Are Changing the Language Services Industry
Audio Marketing
- eMarketer – US Voice Assistants Turn Up the Volume [PODCAST]
- Search Engine Land – 48% of consumers use voice assistants for general web search
- The Verge – The podcast industry expected to create $1 billion in annual revenue by 2021
- eMarketer – Amazon, Google Are Losing Market Share to Other Smart Speaker Brands [VIDEO]
- ConnectedThinking – 105 Million Voice Assistants Projected To Access Smart Home Devices This Year
- Search Engine Land – Bullish forecast predicts 31 million Americans will ‘shop’ on their smart speakers in 2019
- The Verge – Spotify’s big bet on podcasts is starting to pay off
- eMarketer – Dr. Alexa, Instagram Bullies and Finding Something to Watch [PODCAST]
- Marketing Charts – Where Are Listeners Accessing Podcasts?
- eMarketer – Smart Speaker Users More Likely to Browse than Buy Using Their Device [VIDEO]
- MediaPost – Social Is Stalling As Trust Dips And Ad Growth Halves
- Marketing Charts – How Do Smart Speaker Owners Discover New Skills For Their Device?
- eMarketer – Smart Speaker Shopping Gains Traction
- MediaPost – Behavioral Shifts In Voice Search Demonstrate Need For SEO
- Marketing Charts – 4 Points About Radio and Podcast Listening
- eMarketer – More than One-Third of Americans Use a Voice Assistant [VIDEO]
Want This Delivered To Your Inbox?
Get notified when we publish this monthly marketing research roundup of hundreds of statistics, surveys, polls and reports by subscribing to our free email newsletter:
B2B Marketing
- Marketing Charts – How B2B Marketers Are Using Webinars and Plan to Improve Them
- Marketing Charts – B2B Tech Marketers Get Results With In-Person Events
- Marketing Charts – Some B2B Marketing Processes Have Room For Improvement
- MediaDailyNews – Borrell Data Shows Local SMBs ‘Bewildered’ By Expanding Marketing Channels
- Marketing Charts – The US B2B Trade Show Market Continues to Grow
- eMarketer – Alibaba Is Banking on US SMBs to Go Head-to-Head with Amazon
Big Data
- News & Tech – GDPR may mean less money for websites, report says
- Forrester – IoT And Blockchain: Are We There Yet?
- EmailMarketingDaily – Study Says There’s Nothing Anonymous About Anonymized Data
- DigitalNewsDaily – Capital One Says Data On 106 Million People Was Stolen
- Forrester – Goodbye Smart, Hello Insights-Driven: Insights-Driven Cities Deliver Effective Governance
- EmailMarketingDaily – Most Consumers Don’t Know Which Brands Have Data On Them
Brand Marketing
- Kantar – Mastering Momentum
- Forrester – A Pragmatic Guide To Brand Value
- CMO.com – Getting The Brand Back Together. More than half of CMOs plan to make brand building their top priority this year
- Chief Marketer – Vast Majority of Brands See Partnerships as Central to Growth
- Marketing Charts – Brand Perceptions of Customer Pain Points Are Lagging
- CNBC – One-third of Americans have cut back on spending, and some fear a recession is coming
- Mintel – Consumers’ love affair with Amazon: Real or infatuation?
- Kantar – Touching moments: Usage experience is essential in the touchpoint mix
- MarketingProfs – Do Employees Get the Brand Story Right?
- EmailMarketingDaily – Brands Are Challenged By The Tech Ecosystem, Study Finds
- Nielsen – Disloyalty Is The New Black
- Axios – Iconic brands lose their luster
- Statista – Apple Ramps Up R&D Intensity to Pre-iPhone Levels
- GfK – Smart car technology and the evolution of brand loyalty
- YouGov – Is the worst over for Seaworld?
- Marketing Charts – Consumer Trust in Brand Message Grows With Increased Exposure
Consumer Attitudes
- EmailInsider – Word-Of-Mouth Marketing: What Makes Consumers Choose Financial Brands
- Marketing Charts – Do Consumers Trust Advice Generated by Artificial Intelligence?
- AgencyDaily – Brands ‘Out Of Touch’ With American Women
- YouGov – How the affluent think about financial services
- Mintel – It’s aluminum’s time to shine
- Gallup – Most Americans See American Dream as Achievable
- Moring Consult – DC vs. Marvel? For Fans, It’s More Like DC Plus Marvel
- Marketing Charts – Consumers Expect Customer Service Agents to Know Their Engagement History
- EmailInsider – Most SMBs Provide Limited Customer Experience
- YouGov – To what extent do you feel that your data and personal information is vulnerable to hackers?
- Marketing Charts – Consumers Look to Tech to Improve Their Shopping Experience
- eMarketer – More Than Half of US Shoppers Will Abandon a Brand Following a Bad Experience
- Gallup – Despite U.S. Economic Success, Financial Anxiety Remains
- Morning Consult – Peyton Manning Tops List of Most-Loved Sports Media Personalities
- MobileInsider – Consumers Dislike Targeted Ads, Resent Privacy Intrusion
- MarketingDaily – Porsche, BMW, Genesis Top Customer Satisfaction Survey
- Marketing Charts – Brand Trust Is Becoming More Important: Here Are Some Key Stats And Themes
- eMarketer – The Customer Experience Isn’t Always Right [PODCAST]
- Morning Consult – Most People Support Halle Bailey’s Heading Under the Sea as the Little Mermaid
- Gallup – Who Will Own the Jobs of the Future?
- Statista – America’s Stance on Equal Pay for Athletes
Consumer Behavior
- Nielsen – US CPG Cannabis Sales To Rise By The Billions
- Statista – Americans Are Getting Married Older Than Ever
- ConnectedThinking – 31% Of U.S. Homes Lack A Broadband Connection
- GlobalWebIndex – The Rise of CBD in an Unregulated Market
- Mintel – Minimalist Maximialism
- Forrester – Moonshots Hit Close To Home: Plant-Based Meats Are No Longer Mission Impossible
- Gallup – Marijuana Use Similar to New Lower Rate of Cigarette Smoking
- Nielsen – The F Word: Flexitarian Is Not A Curse To The Meat Industry
- Statista – The Most Popular Destinations for U.S. Travelers Abroad
- MarketingDaily – Research: Less Binge-Drinking Where Cannabis Is Legal
- Nielsen – Resur’gin’ce Of a Classic: How Local Bars Can Benefit From a Taste Of The Past
- Statista – Americans Get Driver’s Licenses Later in Life
- Marketing Charts – How Are Businesses Going About Retaining Their Customers?
- Nielsen – Brands Increase Trust—And Prices—Through Sustainability
- MediaPost – UM Study Finds Opposing Cultural Shifts: Nostalgia Vs. New Experiences
- Statista – Fourth of July Food Spending Is Falling
- The Verge – 65-inch TVs are now the most popular choice for North American households
- ConnectedThinking – Consumer Tech Sales Heading To $400 Billion This Year
- eMarketer – People Continue to Rely on Maps and Navigational Apps
- Statista – Consumer Firework Revenue Is Exploding
Content
- Marketing Today – Storytelling Deconstructed — Hard Data Behind Emotive Creative [PODCAST]
- Mintel – The Comfort and Chaos of Digital Content
- PublishersDaily – ‘Baltimore Sun’ Editorial Condemning Trump Draws Record Traffic, Subscriptions
- Marketing Charts – Agencies Report Success in Achieving Clients’ Content Marketing Goals
- EmailInsider – We Want It All: Consumers Demand Omnichannel Experience
- PublishingInsider – Subscription Discounts For Delivery Failures Can Backfire
- GfK – Secret to the consumer purchase journey & how to win in the online jungle
Demographics
- Pew – College faculty have become more racially and ethnically diverse, but remain far less so than students
- GlobalWebIndex – How Challenger Banks are Revolutionizing How We Spend
- Mintel – Modern Moms: What’s changed between two generations?
eCommerce
- Marketing Charts – New Subscription E-Commerce Benchmarks
- Statista – Other Retailers Compete for Prime Day Dollars
- eMarketer – Amazon’s Flywheel and the Prime Day Ripple Effect [PODCAST]
- RTBlog – It’s The Ecommerce, Stupid
- Marketing Charts – What’s the Average Order Value for E-Commerce Stores?
- Statista – Prime Day Doubles Time, Amazon Reaps the Rewards
- eMarketer – Amazon’s CPG Business: Will Private Labels or Exclusive Brands Dominate?
- Marketing Charts – Amazon Prime Day 2019 Stats
- Statista – If You Had Invested In Amazon’s IPO…
- eMarketer – Walmart, Target Can Expect to Cash In on Prime Day
- Marketing Land – Amazon’s high-flying advertising growth levels out
- Marketing Charts – What Advantage Do Commerce Companies Have Over Amazon?
- Statista – Amazon at 25: In Its Prime
- MarketingDaily – Prime Day Propels 68% Jump For Other Retailers
Email Marketing
- EmailInsider – The Email Welcome Mat: Hotel Benchmarks From Across The Globe
- EmailMarketingDaily – Marketing Automation Mostly Focused On Campaigns, Study Finds
- GlobalWebIndex – How Powerful is Email Marketing?
- Forrester – Does Yesmail’s Sunset Mark The End Or The Beginning Of The Email Era?
- MediaPost – Email Thuggery: Almost Half Of Workforce Gets Phishing Emails Once A Week
- EmailInsider – Feasting On Cyber Monday: The Email Outlook
- SearchMarketingDaily – Email Dominates Conversational Marketing: Report
- EmailInsider – Lawyers Make The Case For Email Newsletters
- EmailMarketingDaily – Phishing Emails Cost Many Brands At Least $100,000
- DemotiX – This Year’s Email Marketing Trends
- Inc. – This McKinsey & Co. Study Shows Why Email Is Still the Best Way to Reach Customers
- EmailInsider – Stuck In The Funnel: Email Works Best Only In the Middle
- EmailMarketingDaily – Study: Most Global Firms Were Hit By Phishing Attacks Last Year
- Chief Marketer – Timing Matters In Email Marketing
Generations
- eMarketer – Understanding Generation X as High Earners and Big (Stressed) Spenders
- Marketing Charts – Who Are “Cuspers” and How Are They Spending Their Money?
- PublishersDaily – Study: Millennials Worry About Media’s Impact On Democracy
- YouGov – Millennials don’t know Buzz Aldrin, Neil Armstrong
- Mintel – Work-Life Balance: A pipe-dream for Millennials? [PODCAST]
- USA Today – Millennials say dating has gotten ‘way too expensive,’ 30% can’t even afford love
- eMarketer – How Mobile and Social Figure into Gen X Shopping
- Marketing Charts – Why Gen Z Is A Generation of Creativity
- Statista – Nearly Half of Americans Aren’t Prepared for Retirement
- MarketingInsider – The Increasing Insanity Of Marketers’ Indifference Toward Older Consumers
- Drive Time – Nissan Survey Says: Millennials Love Sedans
- Pew – Baby Boomers are staying in the labor force at rates not seen in generations for people their age
- YouGov – Millennials are the loneliest generation
- eMarketer – Millennials Have Diminishing Opinions About Businesses
- Statista – U.S. Teens More Likely to Use E-Cigarettes than Cigarettes
- MarketingInsider – How To Make Fintech Attractive To Millennials
Influencer Marketing
- Social Media Today – Under the Influence – 84 Influencer Marketing Stats [INFOGRAPHIC]
- Nielsen – Predicting Performance Of Athletes As Influencers: On-Court Performance Doesn’t Always Dictate Marketability
- CBS News – Influencer marketing fraud will cost brands $1.3 billion in 2019
- TNW – Study: Influencers can’t even influence anymore
- ZDNet – How much do influencers really earn? That depends on gender, among other factors
- The Drum – Influencer marketing spend grows 83%
- Marketing Charts – How Much Are Brands Paying Influencers?
Marketing
- AdAge – New research uncovers biggest differentiator of effective marketing: Bravery
- Marketing Charts – How Do Larger and Smaller Companies Approach Marketing Differently?
- Marketing Land – Marketing salary survey 2019: A global snapshot
- Forrester – How To Prepare For The Coming Recession
- MarTech Advisor – Survey Reports 60% of Marketers Ignore Consumer Expectations; Still Rely on Single-Channel Customer Engagement
- Kantar – Creativity’s back and it’s never been less effective
- Forrester – How 100-Year-Old Firms Stay Relevant
- Forbes – Marketing Hiring Slows. Is A Recession On The Horizon?
- Marketing Charts – Key Reasons Salespeople Use CRM: Productivity and Organization
- Statista – U.S. Venture Capital Funding Reaches Dot-Com Era Level
- Marketing Charts – What Are World-Class Sales Leaders Doing That Others Aren’t?
- eMarketer – Will CCPA Have GDPR-Like Effects?
Media Consumption
- PublishersDaily – ‘The Athletic’ Hits 500K Subscribers
- Marketing Charts – Mobile Takes A Bite Out of Time Spent With Traditional Media Globally
- eMarketer – Americans’ Media Habits Continue to Shift [PODCAST]
- AP – Mueller hearing reaches just under 13 million viewers
- Statista – Then & Now Newspaper Circulation
- Mintel – Distrusting the media: A closer look at “fake news”
- PublishersDaily – ‘The Washington Examiner’ Doubles Traffic YOY, Hits 10M
- MediaDailyNews – Forget Cord-Cutting — Nielsen Data Reveals Americans Are Cutting TV Channels, Too
- Nielsen – 2019 FIFA Women’s World Cup: Media Snapshot
- PublishingInsider – 11% Of News Websites Spread False Health Information
- GlobalWebIndex – How is the Device Landscape Changing?
- Marketing Charts – Americans Are Turning to Reputable Sources For Their News
- Nielsen – Chose It Or Lose It: Media Choice Abounds, But Many Americans Stay With What They Know
- Morning Consult – After Democratic Debates, Lester Holt Is the Public’s Favorite Moderator
- eMarketer – Average Time Spent with Media in Canada
- Statista – What Media Is Most Common in the U.S.?
- TVWatch – Online Viewing Gains Momentum, Driven By Non-Linear TV
Mobile Marketing
- eMarketer – Dating App Growth Slows, but Advertisers Shouldn’t Ignore Hopeful Singles
- EmailInsider – Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile
- eMarketer – Location Intelligence Roundup 2019
- Statista – iPhone Share of Apple Sales Drops to 7-Year Low
- AI&IoTDaily – Apple Reports Nearly $54B In Quarterly Earnings
- eMarketer – How Will News App Usage Shake Out as the 2020 Election Season Heats Up? [VIDEO]
- Marketing Charts – More US Adults Own A Smartphone Than Have Home Broadband
- eMarketer – US Food Delivery App Usage Will Approach 40 Million Users in 2019
- Marketing Charts – More Than One-Third of American Adults Rely Mostly on Their Smartphone to Go Online
- eMarketer – Got Milk? Food Delivery and Grocery Apps Are Fastest-Growing US Apps [VIDEO]
Personalization
- eMarketer – More Research Shows that Consumers May Not Always Want Personalized Marketing Experiences
- ClickZ – McKinsey’s insights on personalization and martech
- EmailMarketingDaily – B2B Buyers Demand Personalization Above All Else, Study Finds
Politics
- Morning Consult – 41% of Voters Say Mueller Didn’t Exonerate Trump; 35% Say He Did
- YouGov – What the ideal president looks like to Democrats
- Gallup – Americans Reject D.C. Statehood
- Pew – Climate Change and Russia Are Partisan Flashpoints in Public’s Views of Global Threats
- Statista – Tech Giants Are Ramping Up Their Lobbying Efforts
- USA Today – Poll: Most Americans call Trump’s tweets targeting 4 congresswomen ‘un-American’
- Morning Consult – 3 in 5 GOP Voters Believe There’s Social Media Bias Against Conservatives
- Gallup – Mentions of Immigration as Top Problem Surpass Record High
- Pew – Public’s Views of Nation’s Economy Remain Positive and Deeply Partisan
- TVWatch – Forecast: 8 Million Political TV Ads Expected In 2020
- Morning Consult – 51% of Voters Support Planned ICE Raids
- Pew – Democrats’ Ratings of Party’s 2020 Field: Better Than in 2016, Similar to 2008
- Gallup – Americans Continue to Support Puerto Rico Statehood
- MediaDailyNews – Mueller’s Testimony Carried By 6 Networks, Seen By 13 Million Viewers
- Pew – Trump Draws Stronger Support From Veterans Than From the Public on Leadership of U.S. Military
- Gallup – As Redress for Slavery, Americans Oppose Cash Reparations
- Morning Consult – On Controlling Health Costs, Most Voters Trust … No One
- YouGov – What the ideal president looks like to Independent voters
- Pew – For the first time, majority of Republicans express confidence in the fairness of Mueller’s investigation
- Gallup – Presidential Candidates and Public Opinion About the Economy
- Morning Consult – Ahead of 2020, Democrats See Climate ‘Crisis’ Where Republicans See ‘Problem’
- Statista – The 2020 Election Is Shaping Up To Be an Expensive Run
- eMarketer – Political Ad Spend to Reach $6 Billion for 2020 Election
- Reuters – U.S. Democrats and Republicans can’t even agree on the weather
- Gallup – Inequality as a Voter Concern in 2020
- Morning Consult – Voters Wanted to Hear More About Trade, Taxes on Wealthy in Democratic Debates
- EmailMarketingDaily – Political Subject Lines Verge On Being Misleading: Report
- Morning Consult – Most Consumers Are OK with Companies, Celebrities Having Opposing Political Views
- CNBC – Ariana Grande’s ‘Sweetener’ tour drives more than ticket sales as fans register to vote in record numbers
- YouGov – Partisanship on the economy: news perception and job satisfaction
- Gallup – American Pride Hits New Low; Few Proud of Political System
- Morning Consult – Majority Backs ‘Medicare for All’ Replacing Private Plans, if Preferred Providers Stay
- Statista – What Are 2020 Candidates Tweeting About?
Public Opinion
- Gallup – 50 Years After Moon Landing, Support for Space Program High
- Morning Consult – After Women’s World Cup, Over a Third Say Sports’ Gender Pay Gap Is Bigger Concern
- Pew – Trust and Distrust in America
- Gallup – 40% of Americans Believe in Creationism
- Morning Consult – America Was Asked: Who Is the Most Popular Game Show Host?
- Pew – What Americans Know About Religion
- Gallup – Why Are Americans Losing Confidence in Organized Religion?
- YouGov – What Americans say the government should do about the homeles
- Gallup – Americans Give Efforts to Preserve Environment a Thumbs Down
- YouGov – Most Americans believe the government is hiding info about UFOs
Public Relations
- Pew – State of the News Media
- Statista – Newspapers Suffer Steep Decline in Newsroom Employment
- YouGov – Wayfair And Immigration: How Controversy Impacted Its Buzz
- PR Daily – 93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy
Retail Marketing
- eMarketer – Google Hits the Gas, as Amazon Pits for New Tires [PODCAST]
- comscore – State of Retail [PRESENTATION]
- Nielsen – Amazon Share Is Declining Amid Oonline CPG Sales Growth…Is Now The Time To Double Down?
- eMarketer – How Many Retail Communications Are Too Many?
- Mintel – The impact of Prime Day extends beyond Amazon
- eMarketer – Four Takeaways from Amazon Prime Day 2019
- MarketingInsider – What’s Your BOPIS Strategy?
- eMarketer – What Retailers Need to Know About the Mobile App Install Marketplace
- MediaPost – Coupons: Digital, Mobile Still Haven’t Dethroned Print
- eMarketer – Amazon Prime Day: Protests, Postponements and Prime Members [PODCAST]
- Statista – The Blockbuster Growth of Amazon’s Cloud Business
- eMarketer – Walmart’s US Online Sales to Grow Over 30% This Year [VIDEO]
- Statista – More Than Just an Online Retailer
- eMarketer – Walmart Infighting Could Derail Plans to Challenge Amazon [PODCAST]
- AdWeek – How Amazon’s Prime Day Created a Summer Sale Explosion Expected to Boost Competitors 79%
- Statista – Third-Party Sellers Are Outselling Amazon on Amazon
- eMarketer – US Digital Buyers Near Saturation Point as Penetration Surpasses 80%
Search
- Search Engine Land – Only 30% of SMBs would recommend their current SEO provider, survey finds
- SearchInsider – Paid Search CPCs Falling Across All Industries
- MediaPost – Google Tops Accuracy Rates For Interpreting Queried Images
- Search Engine Land – Google ad revenue growth popped back in Q2
- Statista – Most Searched Dems: Before/During the Detroit Debate
- Search Engine Land – Google made 3,200 changes to search in the past year
- MarketingDaily – Most-Searched Used Cars: Heavy On The Chevy
- Search Engine Land – Microsoft search, LinkedIn revenue growth slow for third straight quarter
- Digital Marketing Depot – Search Marketing Benchmark Report for SaaS
- Search Engine Land – Product advertising is driving spend growth in search, social, marketplace
Social Media
- Netbase – The 2019 State of Social Report
- Social Media Today – The State of Instagram Marketing 2019 – Part 3: Future Marketing Opportunities on Instagram
- Business Insider – These are the social media platforms teens are ditching in 2019
- CNBC – ‘Facebook is at the point of no return’: What teenagers love and hate about social media
- eMarketer – Facebook Makes Bank, Advertisers Flock to Instagram and Twitter Gets Healthier [PODCAST]
- Marketing Charts – What’s Your Instagram Stories Reach Rate? Here Are Data-Driven Tips to Improve Your Stories
- SocialMediaInsider – Gen Z, Millennials Unhappy With Social Media’s Impact On Their Lives
- PublishersDaily – Twitter Revs Hit $841M YOY, Ad Engagement Drives Increases
- Marketing Land – Twitter ad revenue up 21% in Q2, ad engagement growth continues to slow
- Pew – About one-in-five adult Twitter users in the U.S. follow Trump
- Social Media Today – New Report Finds Instagram Engagement Rates are In Decline
- Business Insider – Facebook’s secret weapon in digital advertising isn’t what you think, according to a new report
- GlobalWebIndex – More Friends, Less Friendly: How Social Media is Changing
- YouGov – Should politicians be allowed to block people on social media?
- Neil Patel – New Study: What 100 Social Media Followers Are Really Worth
- eMarketer – Oh, Snapchat! Global User Growth Exceeds Expectations [PODCAST]
- Marketing Charts – Seven in 10 Marketers Say Instagram Is “Essential” for the Future
- MediaDailyNews – Snap Ups Growth: Hits $388M In Revenue YOY, Adds 13M Users
- PublishingInsider – Facebook Engagement Jumps 62% For Web Publishers
- GlobalWebIndex – How Social Media is Reshaping the Beauty Industry
- VentureBeat – Microsoft Teams has 13 million daily active users, beating Slack
- Business Insider – The Social Commerce Report: Inside the fast-developing opportunity to reach billions of consumers’ wallets using social platforms
- eMarketer – How Instagram Is Changing [PODCAST]
- Statista – FaceApp Craze Reaches New Heights
- Marketing Charts – Social Intelligence Pros Say Customer Insight is Their Top Objective
- PublishersDaily – Magazines Record Consistent Follower Growth On Instagram
- TNW – Over 3.5 billion people are on social media; Facebook still biggest with teens; Esports on the rise
- eMarketer – Instagram’s New Explore Ads Signal Potential Changes to Organic Reach
- Statista – In 2019, Global Emoji Count is Growing to More Than 3,000
- SearchInsider – Most SMBs View Positive And Negative Reviews As Critical
- EmailMarketingDaily – Emoji Euphoria: People Love Them And Will Buy From Brands That Use Them
Web Development
- Marketing Charts – The Failure to Make Websites Accessible is Leading to More Lawsuits
- Search Engine Land – What two big studies tell us about the state of local marketing
- Forrester – Don’t Waste Your Creativity Spend As You Fight Digital Sameness
- MediaPost – Experience, Rather Than Price, Drives Customer Loyalty
Video Games
- GlobalWebIndex – How Gamers Feel About Next-Gen Consoles
- Marketing Charts – When Millennials Aren’t Gaming, They’re Watching Gaming Content
- Statista – Fortnite World Champion Bags $3 Million Prize
- eMarketer – US Consumers Appreciate In-Game Ads
- Statista – How Frequently Do Online Gamers Experience Harassment?
Video Marketing
- Statista – YouTube Videos Featuring Children Are More Popular
- eMarketer – Number of Hulu Viewers Grew Roughly 50% Last Year [VIDEO]
- GlobalWebIndex – Is Entertainment Subscription Fatigue Setting In?
- Pew – A Week in the Life of Popular YouTube Channels
- Statista – No Clear Content Leader on YouTube
- eMarketer – What’s at Stake for Netflix with Disney+, HBO Max and Apple TV+ on the Horizon? [VIDEO]
- TelevisionNewsDaily – Charter Communications Loses 150,000 Video Subscribers, Internet Revenues Up
- Statista – HBO Strikes Back Against Netflix at the Emmys
- eMarketer – Is Netflix Headed for the Upside Down? [PODCAST]
- Statista – Big 4 Dominate TV-Based Video Streaming in the U.S.
- eMarketer – Winners and Losers in the Streaming Wars [PODCAST]
- Morning Consult – In Tallying Up Streaming TV Services, Users Say $21 a Month Is Optimal Price Point
- Marketing Charts – Pay-TV Viewers Account For Half of OTT Viewing Hours
- eMarketer – The Good, the Bad and the Ugly of TikTok [PODCAST]
- MediaPost – Nielsen: Content Discovery Still A Big Challenge For Streaming Platforms
- Morning Consult – YouTube Sees Over 200,000 Peak Concurrent Viewers for First Exclusive MLB Broadcast
- Statista – Netflix Passes 150 Million Paid Subscribers
- MediaDailyNews – Still A Hit, But Netflix, Nielsen Viewing Numbers For ‘Stranger Things’ Differ
- Marketing Charts – OTT Video Penetration Continues to Reach New Heights
- eMarketer – YouTube Asks, ‘What Would You Like to Watch Next?’ [PODCAST]
- Statista – Netflix’s Subscriber Growth Falls Off a Cliff
- DigitalNewsDaily – Women’s World Cup Helps Boost FuboTV’s Q2 Numbers
Posted in Marketing Reports
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.