Marketing Reports, Surveys & Polls For June, 2019

July 1, 2019/derickson

Here’s a round-up of the marketing reports we’ve been tracking this month:

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B2B Marketing

Marketing Charts – Here’s A Look At B2B Marketers’ Most Desired Metrics
Chief Marketer – B2B Video Length Drops, but Engagement Increases.
EmailMarketingDaily – Tests Show Emojis Don’t Work In B2B Subject Lines
Marketing Charts – Is Your B2B Content Targeting the Wrong Job Level?
Edelman – 2019 Edelman-LinkedIn* B2B Thought Leadership Impact Study
Marketing Charts – What Metrics Are ABM Marketers Using to Measure Success?

Big Data

Forbes – Salaries Of Data Scientists: Why Google And Salesforce Spent $20 Billion On Self-Service Data Science
Marketing Land – Forrester: Over-reliance on big data, siloed teams impede customer insights
Statista – The Price of (Personal) Information
Marketing Land – Survey finds 89% of marketers seeing increased sales using location data
Statista – The Big Business of Big Data

Brand Marketing

AdAge – 5 key takeaways from the 2019 Edelman brand trust survey
Mintel – Brands Show Their Support For World Oceans Day
Statista – Tech Dominates the Top 100 Brands
Fast Company – I’ve been studying logos for decades. Here’s what changed this year
Kantar – Are brands missing the point of purpose?
Mintel – Pride Month: How Brands Are Showing Their Colors
YouGov – Can Stranger Things lift more brands?
Morning Consult – CBD’s Branding Hurdle: One-Third Think It’s Similar to Marijuana
Mintel – Nike’s New Mannequins Are A Celebration Of Diversity
Statista – The World’s Most Valuable Brands 2019
Marketing Charts – The World’s Most Valuable Brands Continue to Grow
Mintel – Is Love Island’s 2019 Fashion Partnership Destined For Success?
Statista – Craft Beer: The Incredible Crowdfunded Growth of BrewDog

Consumer Attitudes

Statista – Six in Ten U.S. Adults Support Selfie Stick Ban
Marketing Charts – Who’s Dedicating the Largest Share of Wallet Online?
SearchMarketingDaily – 40% Of Consumers Say Remarketing Annoys, Distracts Them
Morning Consult – In Data-Driven World, Consumers Likely to Overestimate Their Information’s Value
CMO.com – Consumers Care More About Experience Than Price
GfK – Consumers seek health innovations from brands
Ipsos – 2019 Global Survey on Internet Security and Trust
SurveyMonkey – Axios|SurveyMonkey poll: smart cities
Statista – The News Stories People Want to Read More Of
YouGov – Perceptions of financial security: Insights into what financial security means to Americans
Gallup – One in Three Worldwide Lack Confidence in NGOs
Marketing Charts – Most Americans Say They’re Willing to Pay More For Environmentally Friendly Products
EmailMarketingDaily – Consumers Want Service And Technology For Engaging With Brands, Study Finds
SearchInsider – What Consumers Do Not Trust About Technology
YouGov – How widely accepted do you think cryptocurrencies will become in the next 10 years?
Gallup – More Nonretired Americans Expect Comfortable Retirement
Morning Consult – Is ‘The Handmaid’s Tale’ Rooted in Reality? It Depends on Your Party Affiliation
SurveyMonkey – Axios|SurveyMonkey poll: facial recognition technology
Statista – Where Concern Is Highest About Fake News On The Internet
YouGov – Nearly half of Americans say sexuality is a scale
Marketing Charts – Most Americans Report Being More Likely to Trust A Purpose-Led Company

Consumer Behavior

CMO.com – B2C, B2B Purchase Journeys Follow Similar Paths
Statista – National Bourbon Day by the Numbers
SearchMarketingDaily – Consumer Buying Behavior Data Reveals Impact Of Social
Morning Consult – Democrats, Republicans Mostly Split Over Whether Films, Shows Alter Views on Issues
Nielsen – Consumer Disloyalty Is The New Normal
Ipsos – Speed dating with innovations: What’s your innovation’s pick-up line?
SurveyMonkey – Amalgamated Bank/SurveyMonkey poll: banking today
Statista – How Do Americans Cover a $400 Expense?
Marketing Charts – What Leads People to Choose A New Retailer?
Marketing Land – Study of 5 million fast-food visits reveals customer segments, channel effectiveness
Nielsen – Women’s Football 2019
SurveyMonkey – Axios|SurveyMonkey poll: marijuana
Statista – Alternative Meat Market Poised for Growth
Morning Consult – In Consumer Debt Boom, Many Americans Are Using Credit Cards to Shop
Statista – Airline Travelers Left Nearly One Million Dollars At Security
Marketing Charts – Are Marketers Meeting the Demands of the Modern Connected Customer?
Statista – TSA Anticipates Record-Breaking Summer Travel
Marketing Charts – Even Affluents Are Engaging in CPG Deal-Seeking Behavior
SurveyMonkey – Axios|SurveyMonkey poll: plastics and consumer behavior
Statista – Where Does the Digital Divide Persist?

Content

Shutterstock – State of Content Marketing report
Social Media Today – Content Consumption Habits are Evolving – Which Means Strategies Need to Evolve In-Step
Marketing Charts – Marketers Believe Research and Case Studies Are Their Target Audiences’ Most Trusted Content

Demographics

Marketing Charts – Who’s Dedicating the Largest Share of Wallet Online?
eMarketer – LGBTQ+ Advertising Can Be Effective, but Customers Know When Brands Use Pride Month as Marketing Ploy
Morning Consult – Access to Cheap Money Has a Racial Gap
Pew Research – U.S. women near milestone in the college-educated labor force
Marketing Charts – Lower-Income Americans Still Lagging in Tech Adoption

eCommerce

eMarketer – Ecommerce Continues Strong Gains Amid Global Economic Uncertainty
The Next Web – Report: Why you shouldn’t always trust the ‘Amazon’s Choice’ badge
eMarketer – Amazon’s Marketplace Is Growing, but Most of Its Sellers Are Active on eBay, Too
Nielsen – Assessing Retail Store Size And The Impact Of eCommerce
eMarketer – Google Wants a Piece of the Ecommerce Marketplace
eMarketer – Amazon, Walmart and Kroger Lead US Grocery Sales Online—How Do They Do It?
Statista – The Rise of E-Commerce in the United States
eMarketer – Food and Beverage Ecommerce Sales Continue to Rise, but Shoppers Still Wary of Certain Categories
Statista – Online Shopping: Where The Parcels Are Piling Up
eMarketer – Food and Beverage Is the Fastest-Growing US Ecommerce Category [VIDEO]
Marketing Charts – 3 Surprising Findings About E-Commerce Marketing
eMarketer – Why the Pixel Is Essential to Social Commerce’s Success

Email Marketing

Litmus – The State of Email Engagement
EmailMarketingDaily – Email Reading Time On The Rise, Gmail Now The Top Client
EmailMarketingDaily – Fake Emails Now Total 3.4 Billion Per Day Across The Globe, Report Finds
EmailInsider – Creative That Works: Email Is The Most Measurable Medium
EmailMarketingDaily – Nigerian Email Scammers Infiltrate Government, Banks: Report
eMarketer – Fancy Email, Sneaker Stock Exchange and the Value of Your Data [PODCAST]
EmailMarketingDaily – Small Ecommerce Firms Remain Focused On Email: Study
EmailMarketingDaily – The Best Time To Send Newsletter Campaigns: Around The Workday

Generations

Morning Consult – Free From Memory of the Great Recession, Gen Z Charts Own Economic Path
MobileInsider – Gen Z-ers Are Less Brand-Loyal, Less Politically Engaged
Statista – More than 60% of Gen Z Owns or Uses Digital Cameras
EmailInsider – Slo-Mo Gen Z: They’re Not That Hip To Digital
Nielsen – Millennials On Millennials: Gaming Media Consumption
Ipsos – Three in ten American millennials took three or more mini-vacations
PublishersDaily – Gen Z Favors News From Social Media, Digital-First Pubs
eMarketer – What Retailers Need to Know About Boomers
Marketing Charts – Millennials Say They Let Their Money Talk When It Comes to A Company’s Ethics

Influencer Marketing

Marketing Land – Women make up majority of influencer community, still earn less than male influencers
PR Daily – Survey: Micro-influencers offer big rewards for brand managers
ZDNet – Influencer marketing spending is on the rise

Immersive Marketing

MarTech Advisor – 63% Marketers Struggle To Implementing AR in Advertising Reports, Unity Technologies
ClickZ – IAB releases a playbook for AR in marketing

Marketing

eStrategy.TV – Mary Meeker: 2019 Internet Trends Report Highlights [VIDEO]
e-Strategy Trends – 2019 Internet Trends Report by Mary Meeker [PRESENTATION]
Marketing Charts – What Are High-Performing Customer Experience Leaders Doing That Others Aren’t?
Statista – How Common is Crypto?
Washington Post – More U.S. businesses making changes in response to climate concerns
comScore – Key Insights from Comscore’s State of Digital Services Report [INFOGRAPHIC]
Marketing Charts – Customer Lifetime Value Is A Priority. So What Are Marketers Doing About It?
eMarketer – The Ins and Outs of the Marketer-Agency Relationship [PODCAST]
CNBC – LinkedIn says these 5 traits pose the biggest skills gap — and it’s a global problem
MarketingProfs – Do Marketers Take Enough Creative Risks?
Marketing Charts – What Constitutes Unethical Marketing?
Statista – E3 Attendance Edging Up
EmailMarketingDaily – Few SMBs Use Digital For Customer Retention, Study Finds
Small Business Trends – Just 6% of Small Businesses Focus on Keeping Customers
ClickZ – “Digital-first” marketing helped companies outperform peers by >40% in 2018 business goals
Marketing Charts – 3 in 4 Marketing Execs Expect CMOs to Be More Prevalent On Boards
eMarketer – Regulating the Tech Giants … Why Now? [PODCAST]
AdWeek – A New Survey From The Economist Finds More Executives Talk About Social Good Than Act on It
Marketing Charts – The Average CMO Tenure Dipped Slightly in 2018

Media Consumption

Statista – Smartphone Are the Bulk of Our Digital Media Diet
Marketing Charts – Media Milestone: Time on Mobile to Surpass TV Viewing This Year
MobileInsider – Mobile Consumption Outpaces TV
Statista – Where do people find news on their smartphone?
Pew Research – Americans 60 and older are spending more time in front of their screens than a decade ago
eMarketer – I Screen, You Screen [PODCAST]
Nielsen – US Music Mid-Year Report 2019
Statista – Are Parents Spending Too Much Time on Their Devices?
Marketing Charts – Growth in US Adults’ Media Time Levels Off
Statista – Which Countries Read the News the Most?

Mobile Marketing

Statista – ESPN’s Mobile Strategy Is Paying Off
eMarketer – Smartphone Food Delivery Ramps Up [VIDEO]
YouGov – One in five people have snooped through a partner’s phone without permission
Statista – Apple’s App Store More Lucrative for App Makers
Pew Research – Mobile Technology and Home Broadband 2019
eMarketer – Dating Apps Are Still Popular, but User Growth Has Been Slow [VIDEO]
Statista – For Some, Smartphones Act as a Home Internet Stand-In
eMarketer – Average US Time Spent with Mobile in 2019 Has Increased
Statista – Top Smartphone App Categories People Report Using
Marketing Charts – Mobile Marketers to Increase Their Use of Location Data in Emerging Channels
eMarketer – What’s Up with WhatsApp? [PODCAST]
Statista – For iPhone Users, Photo & Video Apps Are the Most Popular

Personalization

Marketing Charts – Does A Higher Volume of Site Personalization Lead to Better Conversion Rates?
eMarketer – How’s that Personalization Going?
EmailInsider – Ask Me Something Personal: Retail Shoppers Want Individual Experiences
eMarketer – Why Everyone Wants Personalization, but Nobody’s Getting It [PODCAST]

Politics

Morning Consult – Candidates Should Not Accept Foreign Opposition Research, 3 in 5 Voters Say
Statista – Most Searched: Before/After the 2nd Democratic Debate
eMarketer – Does Political Advertising Move the Needle? [PODCAST]
YouGov – What the ideal president looks like to Republicans
Morning Consult – Amid New Abortion Laws, More Democratic Voters Prioritize Issues Concerning Women
Pew Research – Republicans see a national political climate comfortable for Democrats, but less so for GOP
Gallup – The Religious Left Has a Numbers Problem
SurveyMonkey – New York Times|SurveyMonkey poll: trade policies
Statista – Is News Polarization an American Problem?
YouGov – What the ideal president looks like to Millennials
Morning Consult – Study: Trump’s Immigration Agenda May Compromise Care for Elderly, Disabled
Pew Research – Stark partisan divisions in Americans’ views of ‘socialism,’ ‘capitalism’
eMarketer – New Bill Would Rid Social Media of Political Bias [PODCAST]
Statista – What Are the Candidates Tweeting About?
Morning Consult – Voter Support for Facial Recognition Technology Slips Amid Debates Over Its Use

Public Opinion

Gallup – Social Security and American Public Opinion
Pew Research – Public Highly Critical of State of Political Discourse in the U.S.
Gallup – In U.S., Medical Aid Top Reason Why Legal Marijuana Favored
Pew Research – Many Americans Say Made-Up News Is a Critical Problem That Needs To Be Fixed
Statista – Misinformation Viewed as a Major Problem in the U.S.
Statista – Who’s Responsible for Spreading Disinformation?
Ipsos – What worries the world
Gallup – Americans Say U.S. Moral Values Not Good and Getting Worse
Pew Research – Americans See Catholic Clergy Sex Abuse as an Ongoing Problem
Gallup – Gallup First Polled on Gay Issues in ’77. What Has Changed?
Statista – 40% Of Americans Prefer Socialism Over Capitalism
Axios – Poll: Americans view fake news as a bigger problem than terrorism
Statista – Do Americans Support Military Action Against Iran?
Gallup – Slim Majority in U.S. Favors New LGBT Civil Rights Laws
Gallup – Americans Still Greatly Overestimate U.S. Gay Population

Public Relations

Cision – 2019 State of the Media Report
Pew Research – State of the News Media
Ipsos – Consumers report trusting media less, personal relationships more
SurveyMonkey – Axios|SurveyMonkey poll: media coverage
Nielsen – Beyond the Headlines: Unpacking Common Narratives in Media and Advertising
Marketing Charts – How Does A Corporate PR Crisis Response Impact Stock Price?

Retail Marketing

Retail – How Human Trends Are Driving Growth For US Pet Food [PODCAST]
eMarketer – What’s Driving Online Sales of Health, Personal Care and Beauty Products?
Wall Street Journal – Tiffany Stung by Drop in Tourist Spending in U.S.
Nielsen – Monetizing The Munchies: How Legal Marijuana Use Is Affecting The US Snacking Industry
Ipsos – Unpacking product subscription models
eMarketer – How Target, Walmart and Amazon Are Racing to Deliver the Goods [PODCAST]
Statista – What U.S. Parents Want for Mother’s and Father’s Day
Kantar – Where should a retailer invest? Refurbishment or marketing?
GfK – 6 Reasons why your sales management needs weekly POS data [INFOGRAPHIC]
Mintel – 4 Trends To Watch From The 2019 National Restaurant Association Show
eMarketer – Father’s Day 2019: Spending Rebounds, but Fathers Still Don’t Get as Much Love as Mothers
Nielsen – From Household To Hygiene Products, Private Label Is Upending Omnichannel Landscape
Statista – Online and Offline Are Mixing for In-Store Purchases
eMarketer – Consumer Goods Brands Hope to Fend Off Amazon by Investing in D2C
Nielsen – Innovating For Today’s Omnichannel Shoppers [PODCAST]
Marketing Charts – Father’s Day Spending Expected to Reach A New High
eMarketer – Where Are D2C Brands Investing Their Marketing Dollars?
Nielsen – What’s On Tap For The Alcoholic Beverage Industry? [PODCAST]

Search

searchmetrics – Site Diversity Update Analysis – Is Google Limiting Multiple Rankings?
Search Engine Land – Experts tout voice search as study ties answers to top 3 organic results
Morning Consult – Barred From Online Ads, CBD Sellers Throw What They Can at SEO and See What Works
Search Engine Land – Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’
SearchInsider – An Estimated 11 Million Fake Business Listings On Google Maps
Search Engine Land – 49% of all Google searches are no-click, study finds
SearchMarketingDaily – Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce
PublishersDaily – Study: Google Made $4.7 Billion From Publishers In 2018

Social Media

e-Strategy Trends – Social Network Dominance, 2003-2018 [ANIMATED GRAPHIC]
Edison Research – The Social Habit 2019
Sprout Social – Empower & Elevate (2019)
Hootsuite – Digital 2019 Q2 Global Digital Statshot
Digiday – Social platforms are for brand awareness, not traffic, say publishers
eMarketer – Facebook’s New Libra Cryptocurrency Helps the Company Diversify Away from Advertising
Statista – Slack’s Growth Shows No Signs of Slacking
Mintel – Binge Releases Are Costing Netflix Millions Of Social Media Interactions
CNBC – These CEOs have the strongest social media presence, survey shows – here’s why that matters
Convince & Convert – Social Media Usage Statistics for 2019 Reveal Surprising Shifts
Sprout Social – Best times to post on social media for 2019
eMarketer – Facebook’s Cryptocurrency, Spotify Podcast Ads and NBA Finals Viewers [PODCAST]
Mintel – US Retail Radar: Social Media’s Impact On Global Fashion
Statista – Which Selfie Spots Are Acceptable?
eMarketer – Why Facebook Provides Scale, but Instagram and Pinterest Offer Relevance for Social Commerce
Marketing Charts – Social Media Dominates Video Content Promotion Efforts
Statista – Can Facebook Help Reduce the Cost of Remittances?
eMarketer – Average Time Spent on Social Media Declines
DigitalNewsDaily – ROI Data Shows Amazon Ascendant, Facebook Under Continuing Scrutiny
Marketing Charts – What Do Marketers Prioritize When Choosing Social Platforms?
eMarketer – The Platform ‘Excuse,’ Google Stadia Pricing and the iTunes Shutdown [PODCAST]

Web Development

Marketing Charts – 4 Points About Lead Generation Landing Pages
Statista – Excitement for Apple’s WWDC Is Fading

Video Games

Nielsen – Game On: Video Games Are A Staple Among Millennials’ Media Diets
Statista – Americans Spent $43 Billion on Video Games in 2018
AdWeek – Video Game Market Will Be Biggest Winner in 5G’s First Years, PwC Says
comScore – Key Insights from Comscore’s State of Gaming Report [INFOGRAPHIC]
Statista – The Best Games Ever (According to the Critics)

Video Marketing

Social Media Today – New Study Looks at Rising Facebook Video Trends, Based on 9 Million Uploads
Vidyard – 2019 Video in Business Benchmark Report
comScore – State of OTT [PRESENTATION]
The Drum – 55% of under 10s regularly create video content, says Beano
Morning Consult – WarnerMedia’s Streaming Service Could Serve as a Model for Disney, Analysts Say
eMarketer – FTC Presses YouTube to Do More to Protect Children [PODCAST]
Gizmodo – TV Watching Is Worse for Your Heart Than Sitting at Work, Study Finds
Nielsen – How Digital Is Evolving Video Content [PODCAST]
eMarketer – More Video Streaming Options Won’t Change Consumer Behavior [VIDEO]

Posted in Marketing Reports

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Marketing Reports, Surveys & Polls For June, 2019

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