Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.
In 2019, time spent with media by US adults will average 12 hours, 9 minutes per day (referenced as 12:09), a 1-minute increase from eMarketer’s estimate last year.
This is a negligible gain compared with the 1.5-hour increase in daily time spent from 2009 to 2015.
But next year should be more positive for marketers: eMarketer expects a 4-minute increase in time spent, when tentpole media events like the 2020 presidential election and Summer Olympics begin in earnest. Read the rest at eMarketer.
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