Marketing Reports, Surveys & Polls For May, 2019

Here’s a round-up of the marketing reports we’ve been tracking this month:

Advertising

• AdWeek – Agencies Know They Lack the (Tech) Skills to Pay the Bills
• Marketing Charts – Captioned Video Ads Show A Lift in Brand Linkage
• Variety – Hulu Says 70% of Its 82 Million Viewers Are on Ad-Supported Plan
• Morning Consult – CBS Is Evaluating Changes to Its Super Bowl Ad Presentation, Sports Chairman Says
• Marketing Charts – Instagram’s Now Capturing Almost 1 in 5 Ad Dollars Spent Across Facebook Properties
• eMarketer – Facebook’s Clear History Tool: What Advertisers Should (and Should Not) Worry About
• DigitalNewsDaily – YouTube Ads Are Getting Longer
• Morning Consult – NFL Relaxes Policy on Alcohol Sponsorships
• AdWeek – IAB Predicts Digital Video Ad Spend, On Average Per Advertiser, Will Reach $18 Million This Year
• eMarketer – Digital Video Ad Spending Committed in Advance Will Grow 20% in 2019 [VIDEO]
• MarTech Today – Twitter’s 18% YoY ad revenue gains show marketers investing more on the platform
• Marketing Charts – Small Businesses Remain Loyal to Facebook Advertising
• eMarketer – Five Charts: The State of Ad Fraud
• The Drum – Complaints about online ads now outnumber TV cases by 3:1, says ASA
• eMarketer – Upfront Spending is a Small Slice of the Digital Video Pie [VIDEO]
• AdWeek – Digital Ads Are Raking In More Cash Than Ever
• Marketing Charts – US Online Ad Revenues Pass $100 Billion Milestone in 2018: 8 Notes
• eMarketer – Why Are the TV Upfronts Still a Big Deal? [PODCAST]
• Wall Street Journal – Behavioral Ad Targeting Not Paying Off for Publishers, Study Suggests
• eMarketer – TV Ads Still More Relevant to Consumers than Streaming Video Ads
• Marketing Charts – Almost Half of US Programmatic Display Ad Spend Expected to be Allocated to Video This Year
• eMarketer – Upfront TV Ad Spending Growth Will Remain Strong in 2019 [VIDEO]
• MediaDailyNews – Do Local TV Stations Operate In A Competitive Silo?
• eMarketer – Ad Spending on Private Marketplaces Will Pass Open Exchanges Next Year
• Marketing Charts – Private Marketplace Ad Spend to Soon Exceed Open Exchanges
• ClickZ – Social advertising channels 2019: Growth, trends, spend [REPORT]
• eMarketer – To Stay Competitive, Ad Agencies Mimic Consultancies
• Policy Blog – Behavioral Advertising’s Benefits To Publishers Are Overstated, New Study Suggests
• statista – U.S. Online Ad Market Surpasses $100 Billion
• eMarketer – Ad Fraud Is Going Away … Kind of [PODCAST]
• Marketing Charts – Advertisers Plan More Spend Across Online Video Ad Formats
• statista – Internet Advertising Rises Above $100 Billion
• eMarketer – Video Will Account for Almost Half of Programmatic Spend This Year
• Marketing Charts – US Out-of-Home Ad Spend Continued to Grow in 2018
• statista – Global Ad Fraud Is Down, Despite Increased Spending
• eMarketer – One Thing Every Advertiser Should Know About Brexit [VIDEO]
• Marketing Charts – What Kind of Ad Relevance Do Consumers Prefer When Streaming Video?

Analytics

• Marketing Charts – Building A Data Dashboard? Here Are Some Questions to Ask First.

Artificial Intelligence

• statista – The Companies With the Most AI Patents
• Marketing Charts – B2B Marketers Expect to Quickly See Results From AI Solutions
• Forbes – The Path To Personalization
• statista – Machine Learning Tops AI Dollars
• SearchInsider – Google Not Top Consideration In AI-Driven B2B Media-Buying Plans
• AdWeek – More Than Half of Marketers Say AI Is Not Meeting Their Needs
• statista – Who Is investing in AI?

Audio Marketing

• Marketing Land – Smart speakers, smartphone shipments heading in opposite directions
• AI&IoTDaily – 43% Of Canadian Smart Speaker Owners Have More Than One
• statista – How Children Interact With Smart Speakers
• Marketing Charts – How Are Organizations Measuring the Success of Their Voice-Enabled Experiences?
• statista – Where Europeans Are Plugging into Podcasts
• ConnectedThinking – Voice Assistants Grow, But Not For Shopping
• SearchInsider – Consumers, Publishers Struggling With Voice Search
• statista – How Does Google’s Assistant Stack Up to Alexa?
• ConnectedThinking – 73% Don’t Trust Conversational AI Voice Assistants

B2B Marketing

• Social Media Today – B2B Marketers Underestimate The Power of Thought Leadership

Big Data

• statista – What’s Blocking Blockchain?
• AdWeek – 4 Reasons Emotional Data Is Key for Building Brand Loyalty
• Marketing Charts – How Are CDPs Helping Enterprise Businesses?
• statista – Microsoft Is Up in the Clouds

Brand Marketing

• statista – Nike Still on Top of the Sneaker World
• Business Insider – Millennials, baby boomers, Gen X, and Gen Z share their most beloved brands
• statista – The World’s Most Chosen FMCG Brands
• statista – GAFAM Market Cap Jumps $2.7 Trillion Over Past Five Years
• Marketing Charts – Which Companies’ Marketing Campaigns Are Sparking Conversation?
• statista – Apple’s Incredible 21st Century Growth
• statista – The Slow Goodbye of Apple’s Former Cash Cow

Consumer Attitudes

• Morning Consult – Fast Food Restaurants Look to Turn Plant-Based Burgers Into Cash Cows
• statista – Where Full-Time Dads Are Viewed As Losers
• Marketing Charts – Consumers Love Amazon, But May Be Questioning Its Ethics
• statista – Belief in Conspiracy Theories in the United States
• EmailMarketingDaily – Millennials And GenZers Distrust Business: Study
• statista – Majority in U.S. Argue Against Biometric Tech
• eMarketer – Nearly Half of TV Viewers Browse Online While Watching Their Favorite Movies and Shows
• Morning Consult – ‘Best of the Year!’: Movie Blurbs Edge Out Festival Laurels in Increasing Film’s Appeal
• statista – How Americans Rate Federal Agencies
• Marketing Charts – Is Tech In the Home A Good Thing? Consumers Weigh In.
• Morning Consult – For Widespread Adoption of Electric Vehicles, Many Roadblocks Ahead
• statista – Self-Driving Cars Still Cause for Concern for Pedestrains
• MarketingDaily – Gen Z: Wary Of Business, But Eager To See Values In Action
• statista – Targeted Ads: Interesting or Intrusive?
• Morning Consult – Sisterhood in the Workplace Only Goes So Far When It Comes to Perceptions of Pay
• statista – What Irritates People On A First Date
• EmailMarketingDaily – Americans Remain Suspicious That Their Data Is Being Misused: Study
• statista – Americans Unwilling to Give Up Their Holidays
• Ladders – These are the most (and least) dateable professions according to singles
• statista – The Worst U.S. Cities for Dating
• statista – The Best U.S. Cities for Dating

Consumer Behavior

• statista – Has Amazon Ruined the Name Alexa?
• New York Times – ‘Battle of the Thermostat’: Cold Rooms May Hurt Women’s Productivity
• statista – Landline Phones Are a Dying Breed
• Marketing Charts – Mother’s Day Spending Expected to Reach New Peak This Year
• statista – The Footballing Diaspora
• AgencyDaily – Report: Consumers Unfollow Brands Due To Poor Service, Irrelevant Content, Ads
• statista – Where Global Alcohol Consumption Is Rising & Falling
• Morning Consult – As Nonbank Lending Rises, Clayton Says SEC Keeping Eye on CLOs
• statista – Why Americans Quit Their Jobs
• Marketing Charts – 1 in Every 10 Adults in the US Doesn’t Use the Internet
• statista – America’s Favorite Beers Are European
• 9To5Mac – Majority of parents think they spend too much time on mobile devices
• statista – The Mac’s Waning Significance to Apple
• statista – The World’s Most-Visited Museums
• Marketing Charts – Taste and Price the Top Influencers For Consumers Trying New Food & Beverage Products
• statista – The World’s Most Popular Theme Parks
• statista – The World’s Busiest Water Parks
• Gallup – Expanded Minority in U.S. Say They Are Spending More
• statista – Where People Are Using The Internet Without Realizing It
• Marketing Charts – Loyalty Program Membership Doesn’t Always Translate to Activity; Satisfaction Levels May Be to Blame
• statista – Milk’s Massive American Decline
• statista – Almond Milk Is The Biggest Alternative To Dairy
• eMarketer – How Mother’s Day Plays Out in the Digital World [PODCAST]
• Marketing Charts – More Consumers Are Now Upping Their Spending Than Cutting Back
• statista – Digital Camera Sales Dropped 84% Since 2010
• statista – Cars Still Dominate the American Commute

Content

• Adobe – What’s Most Annoying About Brand Content? Consumers Weigh In
• The Content Strategist – Engaging Your Audience With Visual Content: The 2019 Report
• CMO.com – B2B marketers acknowledge the need for quality content
• EmailMarketingDaily – Most Banks Are Sending Content, Study Finds
• Marketing Charts – Strategic Content Marketers Find Prioritizing Audience Segmentation A Challenge
• The Content Strategist – Study: What 1,400 Job Posts Teach Us About Content Marketing Hires
• Pew Research – Misinformation and fears about its impact are pervasive in 11 emerging economies
• Marketing Charts – Strategic Content Marketers Use More Development Aids
• eMarketer – OTT Content Drives Up Engagement with Connected TV [VIDEO]

Demographics

• Pew Research – A Rising Share of Undergraduates Are From Poor Families, Especially at Less Selective Colleges
• CNBC – Here’s the net worth of the average American family
• statista – 10 Percent of Americans Are Offline. Who Are They?
• Pew Research – Digital gap between rural and nonrural America persists
• CNBC – Retirees are fleeing these 3 states in droves
• Morning Consult – 49% of Young Viewers Would Cancel Netflix if It Loses ‘Office,’ ‘Friends,’ Disney, Marvel
• Pew Research – Digital divide persists even as lower-income Americans make gains in tech adoption

eCommerce

• EmailInsider – Digital Distemper: What Drives Shoppers Away From Websites And Carts
• Marketing Charts – Increased Amazon Ad Spend Brings Results
• statista – China’s Mobile Payment Adoption Beats All Others

Email Marketing

• EmailInsider – The Good Guys Get Into The Inbox: Delivery Study
• EmailMarketingDaily – Study: Shoppers Welcome Email Updates On Delivery
• Marketing Charts – Email-Derived Revenues Down For Non-Profits in 2018 Despite List Size Growth
• EmailMarketingDaily – Financial Firms Are Prime Email Phishing Targets, Valimail Study Finds
• Marketing Charts – How Are Email Response Rates Trending?
• EmailMarketingDaily – Email Beats Ecommerce For B2B Buying, Purchase Errors Abound Online: Study
• EmailMarketingDaily – Personalization Is Easier In Email Than Other Channels, Study Finds

Ethnic Marketing

• Pew Research – Americans See Advantages and Challenges in Country’s Growing Racial and Ethnic Diversity
• Pew Research – From police to parole, black and white Americans differ widely in their views of criminal justice system
• Gallup – Large Racial Gaps on Crime Seen in ‘Fragile Communities’
• Pew Research – For black Americans, experiences of racial discrimination vary by education level, gender
• SearchMarketingDaily – Hispanic-Americans Are Customers With High Lifetime Value
• Pew Research – Historic highs in 2018 voter turnout extended across racial and ethnic groups
• Marketing Charts – Asian-Americans Have Strong Purchasing Power. How Can Marketers Reach Them?
• DigitalNewsDaily – Asian Americans Score Highest In Web Usage
• Pew Research – Key facts about Asian origin groups in the U.S.

Generations

• AdWeek – Cause Marketing Isn’t Working for Young People
• Bloomberg – Millennials and Gen Z Are Increasingly Pessimistic About Their Lives, Survey Finds
• Salon – Study: Gen Z, Millennials are embarrassed about being narcissists
• CNBC – 62% of millennials say they’re living paycheck to paycheck
• statista – YouTube Is U.S. Teens’ Number One Online Platform
• Markting Charts – Young Millennials Have A Positive View of Targeted Ads. Others? Not So Much.
• EmailMarketingDaily – Millennials And Gen Z-ers Distrust Businesses: Study
• AdWeek – The Difference Between How Younger and Older Gen Xers Use Social Media [INFOGRAPHIC]
• MarketingDaily – Gen Z: Wary Of Business, But Eager To See Values In Action
• statista – U.S. Seniors No Longer Disconnected From the Digital World
• eMarketer – When Marketing to Millennial Parents, Personalization Is Key [PODCAST]
• AdWeek – The Difference Between How Younger and Older Gen Xers Use Social Media [INFOGRAPHIC]
• Fast Company – Why brand purpose marketing isn’t working with young people
• Mashable – Young people are overconfident with online security, survey suggests
• EmailMarketingDaily – Millennials Spend More In-Store Than Boomers And Gen Xers: Study
• eMarketer – Are Digital Marketers Ignoring Older Americans? [PODCAST]

Influencer Marketing

• Rand Fishkin – Building Influence in 2019 [PRESENTATION]
• MarketingProfs – The Top Influencers on Pinterest [INFOGRAPHIC]
• MarTech Advisor – Influencer Marketing in the Travel industry: Strategy, Metrics and Best Practices
• Social Media Today – The Influencer Marketing Statistics You Need to Know [INFOGRAPHIC]

Immersive Marketing

• Ars Technica – Augmented reality changes how people interact and communicate, study finds
• ClickZ – Experiential marketing: What makes a brand experience stand out?

Marketing

• Search Engine Land – 50% of Small Businesses Do Not Have a Marketing Plan
• Marketing Charts – Five Points About Personalization
• Axios – Chart: How immigration levels in the U.S. have changed since 1900
• ClickZ – Digital transformation: Top challenges to success in 2019 [REPORT]
• Marketing Charts – Advertisers Experience Personal vs Professional Conflict for Data Privacy
• DigitalNewsDaily – Cyber, Malicious Attacks Estimated At 17.6 Million Sites In 2018
• Marketing Charts – How Can Marketers Decrease Wasteful Spending?
• EmailInsider – Cyber Mayhem: Firms Are Being Harmed By Phishing Attacks
• Marketing Charts – Marketers Gain Benefits From Personalization, but Rate Performance Poorly
• statista – Top 2019 Small Business Marketing Tactics in the U.S.
• Marketing Charts – 9 in 10 Businesses Think Chatbots Need to Get Smarter Before Customers Will Use Them Regularly
• statista – 2019 Is a Big Year for Cybersecurity Investments
• Gallup – Small-Business Owners Upbeat; Uncertain on Impact of Tax Law
• Marketing Charts – Enterprise Companies Need Improvement Making Changes From VoC Programs

Media Consumption

• eMarketer – Average Time Spent with Media in 2019 Has Plateaued
• statista – Free Access Is the Most Common pay Model for All Media
• eMarketer – Time Spent On Digital in Canada Surpasses That of Traditional Media
• statista – The UK’s most popular music services
• eMarketer – China Tops All Countries in Time Spent with Video [VIDEO]
• eMarketer – US Tablet Time Continues to Drop [VIDEO]
• Pew Research – Men Appear Twice as Often as Women in News Photos on Facebook
• eMarketer – Americans’ Relationship Status with Print? ‘It’s Complicated’ [PODCAST]
• eMarketer – US Time Spent on Snapchat Dips Below Instagram [VIDEO]
• eMarketer – British Are Spending More Time with Digital than Traditional Media [VIDEO]
• statista – Portable Audio Sales Are Shifting
• eMarketer – US Time Spent with Digital Media Surpasses Traditional [VIDEO]
• eMarketer – Ratio of Digital Video to TV Time is Higher in Canada than Anywhere Else [VIDEO]
• Marketing Charts – What Brand Information Sources Do People Trust the Most?
• eMarketer – US Time Spent with Digital Audio Is Beating Expectations [VIDEO]
• statista – Apple’s Services Revenue Reaches All-Time High
• eMarketer – Digital Video Time Cuts Into TV Time in the US [VIDEO]

Mobile Marketing

• statista – The Smartphone Duopoly
• statista – What Smartphones Have Done to the Camera Industry
• Marketing Land – Report: Mobile to become the preferred platform for video ads by end of 2019
• statista – Is Apple an App Store Monopolist?
• VentureBeat – IDC: Apple still led wearables market in Q1 2019, but Huawei grew 282%
• statista – The Top 10 Grossing Android Apps in the World
• statista – The Top 10 Grossing Android Apps in the U.S.
• statista – The Top 10 Grossing Android Apps in the UK
• MobileInsider – GDPR Impact: Global App Audiences Grow Nearly 17% Y-O-Y
• statista – The Global Top 10 iPhone Apps
• statista – The Top 10 iPhone Apps in the U.S.
• AI&IoTDaily – 50 Million Wearables Ship, Up 55%: IDC
• statista – Huawei is Leading the Race to Develop 5G
• statista – Almost Nobody in the U.S. Has a Huawei Smartphone
• eMarketer – UK Smartphone Video Use Keeps Going Up [VIDEO]
• statista – The Global Top 10 Android Apps
• statista – The Top 10 Android Apps in the U.S.
• statista – The top 10 Android apps in the UK

Politics

• Morning Consult – Climate Change Seen as Hot Topic for Democrats in 2020
• Pew Research – Nearly Half of Democrats Say the Best Age for a President Is ‘In Their 50s’
• Morning Consult – ‘Medicare for All’ Advocates Strategize to Win Over the Working Class
• Gallup – Less Than Half in U.S. Would Vote for a Socialist for President
• Morning Consult – Democratic Voters Are Pushing Harder for Impeachment
• Vox – Younger generations cast more votes than baby boomers and older adults in 2018
• Morning Consult – Most Voters Oppose Abortion Laws Enacted in Alabama, Georgia
• Pew Research – Gen Z, Millennials and Gen X outvoted older generations in 2018 midterms
• Morning Consult – Most Democrats Are Fine With Their Candidates Doing Fox News Town Halls
• Pew Research – Trump’s Staunch GOP Supporters Have Roots in the Tea Party
• Morning Consult – Trump as ‘Tariff Man’ Is Still a Hit With Republicans
• Morning Consult – Most States Won by Trump in 2016 Stand to Lose in Long Tech Trade War With China
• statista – Bipartisan Support for New Data Protection Legislation
• Morning Consult – Priorities USA to Spend $4 Million, Invest in Local Races in 2019
• Gallup – Four in 10 Americans Embrace Some Form of Socialism
• statista – Trump’s Businesses Lost Hundred Of Millions Of Dollars
• Morning Consult – It’s Still Mueller Time, Voters Say: Most Want Special Counsel to Testify
• Gallup – Alabama Bill at Odds With Public Consensus on Abortion
• statista – Sharp Increase In NSA ‘Unmasking’ Of U.S. Identities
• statista – Reduction In NSA Collection Of U.S. Phone Records
• Morning Consult – White Evangelicals’ Support for Trump Has a Soft Underbelly
• Gallup – Americans Split on Proposals for Popular Vote
• Morning Consult – Trump’s Business Image Loses Luster Among Voters in Wake of Reported Losses

Public Opinion

• Gallup – The Singular Appeal of a Government Focus on Infrastructure
• Morning Consult – As States Rethink Vaccine Laws, Support for Mandatory Shots Lowest With Young Adults
• Gallup – Americans’ Mixed Views of Healthcare and Healthcare Reform
• statista – Majority of American women still support Roe v. Wade decision
• Gallup – FBI’s Positive Job Ratings Steady Among Americans
• Morning Consult – Public Divided as Filmmakers Shun Georgia Over ‘Heartbeat Bill’
• Gallup – U.S. Support for Gay Marriage Stable, at 63%
• Pew Research – Majority of Public Favors Same-Sex Marriage, but Divisions Persist
• Gallup – Postal Service Still Americans’ Favorite Federal Agency

Public Relations

• Pew Research – It’s more common for white, older, more-educated Americans to have spoken with local journalists
• PR Daily – Study: PR pros prioritizing owned and shared media
• Statista – Who Stands Out Among Tech Giants for U.S. Consumers?

Retail Marketing

• Marketing Charts – Digital Coupon Distributions Increase in 2018 but Remain Far Below Print
• Forbes – Direct-To-Consumer Brands Are Out-Marketing Traditional Retailers–But It Comes At A Cost
• Marketing Charts – The 10 Most Valuable Global Retail Brands in 2019
• EmailInsider – Trolling For Customers: Retailers Spend More For Acquisition Than Retention
• statista – E-Commerce Giants Top Global Retail Brand Ranking

Search

• SearchInsider – Mother’s Day Searches, Online Purchases Show Behavioral Trends
• Marketing Charts – Want Reader Loyalty? Aim to Convert Search Referrals to Direct Traffic
• SearchMarketingDaily – Page Load Times, Technology Are Major Ranking Factors In Google Search Results
• Marketing Charts – What Do SEO and PPC Agencies Charge?
• SearchInsider – Delete Remains Consistent Search Word On Google Trends

Social Media

• Vox – The rise of fear-based social media like Nextdoor, Citizen, and now Amazon’s Neighbors
• statista – Marketers Warm Up to Instagram
• Search Engine Journal – Poll Reveals Negative Facebook Marketing Trend
• Social Media Today – LinkedIn Engagement Continues to Rise, According to Latest Update from Microsoft
• AdWeek – The Most Active 10% of Twitter Users Are Responsible for 80% of Tweets Overall
• statista – The Most Common Violations Against Facebook’s Rules
• Morning Consult – Most Voters Say Sri Lanka Was Right to Cut Off Social Media Access
• Pew Research – Publics in Emerging Economies Worry Social Media Sow Division, Even as They Offer New Chances for Political Engagement
• ZDNet – The dead will take over Facebook in the next 50 years
• statista – The World Leaders with the Most Followers on Twitter
• Marketing Charts – Does Twitter Engagement Follow the 80/20 Rule?
• statista – How Effective Is Facebook at Detecting Bad Content?
• DigitalNewsDaily – Social Marketers Call Understanding Target Audience A Challenge
• Pew Research – 10 facts about Americans and Facebook
• statista – Facebook is up Against a Tide of Hate Speech
• Morning Consult – A Tough Task for FTC: Regulating Instagram When Anyone Can Be an Influencer
• LinkedIn – 10 Surprising Stats You Didn’t Know About Content on LinkedIn
• statista – Instagram’s Referral Traffic Has Sky-Rocketed
• Marketing Charts – Where Is Social Media Marketing Headed?
• statista – Facebook Is Disabling Billions Of Fake Accounts
• MarketingProfs – Social Media Use in 2019: Platform, Visit, and Age Trends
• statista – How Many Dead Profiles Will Haunt Facebook?
• Marketing Charts – D2C Brands Point to Social Media As Their Leading Customer Acquisition Channel
• Multichannel Merchant – New Study Reveals Social Media Impact on Businesses
• statista – American Public Supports Antitrust Action Against Facebook
• Social Media Examiner – Facebook Marketing Declining: New Research
• EmailMarketingDaily – Study: Sales Development Teams Move To LinkedIn
• ClickZ – Survey: Nearly 100% of social media users visit at least four platforms a day
• statista – Facebook’s Social Media Dominance
• Marketing Charts – TikTok: How Fast Is It Growing in the US, And Who’s Using It?

Video Games

• Marketing Charts – Video Games Are Big Business. Here’s What Americans Consider When Buying Them.
• eMarketer – Video Game ‘Watchers’ Aren’t Limited to Esports

Video Marketing

• Morning Consult – Live From New York! It’s The White, Male Face Of Hollywood
• eMarketer – Marketers Are Split on How They Define OTT
• Entrepreneur – 5 Reasons Why You Need Video in Your Marketing Strategy (With the Stats to Prove It)
• Morning Consult – Audiences Want Disney Remakes to Stay Close to the Original
• Business Wire – Wibbitz Releases New Research on Video Marketing Trends & Challenges for Social Media
• Morning Consult – Online Outrage Aside, Most ‘Game of Thrones’ Viewers Liked Series Finale
• eMarketer – Advanced TV Is the New Frontier for DSPs