Marketing Reports, Surveys & Polls For April, 2019

Here’s a round-up of the marketing reports we’ve been tracking this month:

Advertising

• eMarketer – Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives
• Marketing Charts – Have Consumers Become Apathetic Towards Advertising?
• Morning Consult – Ad Industry Trade Groups Unite in New Privacy-Focused Lobbying Effort
• eMarketer – Ad Buyers Usually Pay More Than $20 For Connected TV CPMs
• Forbes – Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!
• eMarketer – Breaking Down Mobile Video Ad Spending
• Marketing Charts – Google Shopping and Paid Search Benchmarks For Retailers in 2018
• eMarketer – The Newcomers of The “Digital Dozen” [VIDEO]
• DigitalNewsDaily – Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?
• eMarketer – Payments in the Programmatic Display World
• Marketing Charts – Desktop Display Ad Viewability Rates Continue to Improve
• eMarketer – Social, OTT Drive Digital Video Ad Growth [VIDEO]
• Axios – Billionaire digital ad wars
• eMarketer – The Duopoly Maintains Ad Revenue Foothold Worldwide [VIDEO]
• eMarketer – Digital Ad Revenue Gains Remain Elusive for Magazines and Newspapers
• Marketing Charts – When Will Advertisers Reach Their First-Party Data Goals?
• DigitalNewsDaily – Esports Sponsorships Rising, Non-Game Brands Enter The Space
• eMarketer – Omnichannel Ad Buyers Still Need Education on In-App Opportunities
• eMarketer – Amazon’s Shifting Position in the Duopoly [VIDEO]
• Marketing Charts – Connected TV Devices Power 3 Times More Premium Video Ad Views Than Desktops in Q4 2018
• eMarketer – Breaking Out Video Ads: Native vs. In-Stream
• Marketing Dive – Online ad spend will grow more quickly than expected in 2019, Zenith says
• eMarketer – Pandora Appeals to Advertisers with ‘Co-Listening’ Data
• Marketing Land – Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads
• eMarketer – Driven by Social, Native Accounts for Nearly Two-Thirds of Display Ad Spend
• Morning Consult – 49% of Key TV Audience Wants Brands to Pull Spots From Programs Under Fire
• eMarketer – Why Are Advertisers Still Buying Ads That Aren’t Viewable? [PODCAST]

Analytics

• eMarketer – In-House Analytics Platforms Help Data-Obsessed Agencies

Artificial Intelligence

• AI&IoTDaily – Retail AI Spending Projected To Hit $12 Billion
• MarketingProfs – Marketing Automation and Artificial Intelligence: How AI Helps Automate Marketing [INFOGRAPHICS]
• statista – Detecting Security Intrusions Is Top AI Application in 2018

Audio Marketing

• eMarketer – Podcasts: A Small but Significant Audience
• Bloomberg – Spotify Tops Estimates With 100 Million Paid Users
• Cult Of Mac – Apple surpasses Spotify
• Morning Consult – ESPN Removes Content From $100 Million-Backed Podcast App Luminary
• eMarketer – Privacy Concerns, Lack of Visuals Still Preventing Smart Speaker Buying
• Marketing Charts – Half of Brands Agree Digital Audio Is A Strong Conversion Medium
• statista – Music Industry Revenues By Format, 2008-2018
• eMarketer – Apple Music Listener Growth Expected to Decelerate [VIDEO]
• SearchInsider – Only 4% Of 73,000 Business Locations Ready For Voice Search
• statista – Is the Future of Podcasting in the Ad Business?
• eMarketer – More Americans Are “Dialing In” Their Purchases [VIDEO]
• SearchMarketingDaily – Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says
• statista – Spotify Reaches 100 Million Premium Subscribers
• eMarketer – Amazon Music User Growth Rate to Hit High Note [VIDEO]

B2B Marketing

• Marketing Charts – For B2B Buyers, Vendor Transparency Makes Purchasing Easier and Faster
• MarketingProfs – The Most Difficult B2B Marketing Jobs to Hire For
• Marketing Charts – Which Types of B2B Influencer Content Do Buyers Find Valuable?

Big Data

• eMarketer – Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking
• EmailInsider – Data Proud: 40% Say Their First-Party Info Is Pulling ROI
• statista – Data use biggest hurdle for hyper-personalisation
• eMarketer – Why Advertisers Struggle To Get the Most Out of Their First-Party Data
• MediaDailyNews – Google-Backed Study Finds People Willing To Trade Sensitive Data For Personalized Media
• Marketing Charts – Misuse of Personal Data Is the Leading Cause of Tech Industry Distrust

Brand Marketing

• statista – America’s Best Large Employers In 2019
• statista – America’s Best Midsize Employers 2019
• Marketing Charts – How Can Brands Make Customers Feel Like Individuals?
• Morning Consult – How Regulation Threatens Not Just Tech Giants’ Business but Their Popularity Too
• statista – The Most Profitable Companies in the World
• Marketing Charts – America’s Most Loved Brand Is…
• statista – Netflix Is The Fastest-Growing Brand In The U.S.
• Marketing Charts – These Are 2019’s Most Reputable Companies in the US and Globally
• statista – The Biggest Burrito Chains in the U.S.
• Marketing Charts – Netflix Is Considered The Most Indispensable TV Programming Brand
• statista – Delta Becomes Most Valuable Airline in the World

Consumer Behavior

• Pew Research – 10% of Americans don’t use the internet. Who are they?
• Marketing Charts – Global Box Office Revenues Up 1% in 2018, As North America Reaches New Peak
• Inc. – A New Study of 34 Million Employees Says You Can Tell Who Will Quit 9 Months in Advance. Here’s How
• statista – How Americans Spend Their Tax Refunds
• eMarketer – US Parents Get Digital After Dark
• Marketing Charts – More Than One-Quarter of Cord-Nevers Plan on Subscribing to Pay TV
• EmailInsider – One Mistake And You’re Toast: Consumers Are Quick To Dump Brands
• statista – LP Resurgence Led by Vinyl-Era Artists
• eMarketer – Mobile-Only Internet Usage Sees Uptick in the US [VIDEO]
• Marketing Charts – Consumers’ Easter-Related Retail Spending Expected to Remain High
• World Economic Forum – You use less information to make decisions than you might think
• statista – Beer Falls Out of Favor in the U.S.
• eMarketer – How Social Media Users Have—and Have Not—Responded to Privacy Concerns
• Marketing Charts – Online Shoppers Submit More Photos With Reviews
• MarketingDaily – Study: Consumers Plan To Up Their Spending For Mother’s Day
• statista – America’s Craft Beer Revolution Is Still Going Strong

Consumer Attitudes

• eMarketer – Data Privacy Concerns Driving In-Housing Activity for Some Advertisers
• Mozilla – Internet Health Report 2019
• eMarketer – Most Cord-Cutters Aren’t Missing Cable TV
• Marketing Charts – When Does Marketing Cross Over to Creepy and Annoying?
• eMarketer – How Do Americans Feel About Loyalty Programs? [PODCAST]

Content

• Content Marketing Institute – Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test
• Marketing Charts – Should B2B Marketers Gate Their Content?
• statista – Netflix Is Creating Content at a Cost
• Content Marketing Institute – The Struggle is Real for Content Management and Tech [New Research]
• Marketing Charts – B2B Buyers Want More Data and Research in Vendor Content

eCommerce

• eMarketer – Did ‘Clicks’ Really Surpass ‘Bricks’ for Share of US Retail Sales? Not Exactly
• statista – The Rise of E-Commerce in the United States
• eMarketer – Amazon Prime Members and Their Need for (Shipping) Speed
• Entrepreneur – New Report: How To Optimise Your Pricing Strategy Using E-Commerce Data
• statista – Amazon’s Profit Soars to Record High
• eMarketer – Paper or Paperless, Consumers Want Convenient Coupons
• Marketing Charts – Can Online Shoppers Ever Be Satisfied?
• statista – Amazon: More Than Just an Online Retailer
• eMarketer – Smartphones Will Account for More than One-Third of Ecommerce Sales in 2019
• eMarketer – Amazon’s Prime Focus: Deliver Things Faster [PODCAST]

Email Marketing

• EmailInsider – Money And Martech: Almost Two-Thirds Are Increasing Their Budgets
• EmailMarketingDaily – Email Martech Tops In Effectiveness, Study Shows
• eMarketer – Deals Drive Greater Engagement on Shoppers’ Favorite Brand Communication Channel: Email
• EmailInsider – Email Exam: Study Shows What’s Working, What’s Not
• EmailMarketingDaily – Email Is Key To Reaching Retail Shoppers, Study Finds
• Marketing Charts – Data Shows Email Capture Pop-Ups Convert, But At What Cost?
• EmailMarketingDaily – Email Budgets Are Going Up For Almost 46%
• eMarketer – Most Marketers Still Don’t Let Consumers Control Email Frequency or Content
• EmailMarketingDaily – A Fourth Of Phishing Emails Slip By Office 365 Security: Study
• statista – The World’s Most Popular Email Clients
• EmailMarketingDaily – Study: It’s Getting Tougher To Reach Engineers By Email

Ethnic Marketing

• eMarketer – WhatsApp, a Winner With US Hispanics [VIDEO]
• eMarketer – US Hispanics Most Likely to Watch Digital Video [VIDEO]

Generations

• Business Insider – Millennials are delusional about the future, but they aren’t the only ones
• Marketing Charts – Baby Boomers Possess the Majority of US Household Wealth
• eMarketer – More Millennials Buy Online, but In-Store Still Plays Role in Path to Purchase
• Bloomberg – Corporate America can’t afford to ignore Gen Z
• USA Today – Forget the dream wedding. Gen Z-ers are planning to own homes before they’re 30, survey finds
• Pew Research – Most U.S. Teens See Anxiety and Depression as a Major Problem Among Their Peers
• Marketing Charts – Young Adults Are Less Likely Than Others to Take Part in Loyalty Programs
• eMarketer – Seniors Are a Top Facebook Cohort [VIDEO]
• CNBC – Retirees are flocking to these 3 states — and fleeing these 3 states in droves
• MarketingProfs – Marketing Beyond Millennials: Connecting With Generation Z
• eMarketer – Gen Z Goes to the ‘Gram for New Products, Brand Engagement
• USA Today – Millennials still lean on parents for money but want financial independence, survey says
• eMarketer – Digital vs. Traditional Consumers: How Generational Gaps Define Shopping Tendencies
• Bloomberg – Millennials Tried to Kill the American Mall, But Gen Z Might Save It
• eMarketer – Has ‘Access’ Defined the Millennial Generation? [PODCAST]

Influencer Marketing

• Marketing Charts – Consumers Consider Reviews More Influential Than Influencer or Celebrity Endorsements

Immersive Marketing

• eMarketer – Facebook, Snapchat Look to Cash In on AR Usage [VIDEO]
• MediaPost – VR, AR Can Improve Brand Perception: Study
• eMarketer – A Growing Reality for VR Usage [VIDEO]
• eMarketer – What’s Behind AR User Growth? [VIDEO]

Marketing

• eMarketer – The Collaboration Tools That Will Help with Digital Transformation [ PODCAST]
• Marketing Charts – How Can Marketing and Sales Teams Become Less Siloed?
• Digiday – 22% of marketers plan to give agency work to consultancies
• MarketingProfs – What CMOs Are Focusing On in 2019 [Infographic]
• Marketing Dive – Study: Half of marketers struggle with martech focused on personalization, optimization
• eMarketer – Are Marketers Being Realistic About Their Customer Experience?
• Marketing Charts – Have We Reached “Peak MarTech”?
• EmailMarketingDaily – Study: Only 27% Of U.S. Companies Are Compliant With GDPR
• eMarketer – Should Ad Agencies Embrace Audits?
• Marketing Charts – What Do CMOs Talk About With Each Other?
• TechRepublic – Most popular programming language frameworks and tools for machine learning
• Marketing Charts – What Do “Pioneer CMOs” Do Differently to Their Peers?
• Digiday – Marketers aren’t relying on agencies to set up in-house operations
• Marketing Charts – Two-Thirds of Marketers Say They’re Adding to Their MarTech Stack At Least Quarterly

Media Consumption

• AdWeek – New Research From The Harris Poll Paints a Detailed Picture of OTT Viewers
• eMarketer – Over 9% of Americans Tune Into Esports [VIDEO]
• Marketing Charts – AM/FM Radio Listeners Keep Tuning In
• statista – News subscriptions continue to grow around the world
• Morning Consult – ‘Good Morning America’ Is No. 1 Morning Show Among Adults
• eMarketer – How Is Local News Holding Up? [PODCAST]

Mobile Marketing

• eMarketer – iPhone Is Expected to Continue Growing Share in US [VIDEO]
• MediaPost – 58% Check Their Phones While Driving
• eMarketer – Smartphones Are the Overwhelming Driver of Social Referrals
• eMarketer – Mobile Web vs. Mobile App: Where Do Shoppers Spend Time and Money?
• SearchInsider – Adult Websites Top Visits From Mobile Devices
• eMarketer – What Tablet Usage Looks Like Among Seniors [VIDEO]
• eMarketer – Retail Apps Gain Real Estate on Shoppers’ Smartphones

Politics

• Morning Consult – White Evangelicals’ Support for Trump Has a Soft Underbelly
• Pew Research – Many Across the Globe Are Dissatisfied With How Democracy Is Working
• eMarketer – New Laws to Hold Internet Platforms More Accountable [PODCAST]
• Morning Consult – PC and Prejudice: Gauging Divides in America’s Culture War
• Pew Research – Growing Partisan Divide Over Fairness of the Nation’s Tax System
• USA Today – Poll: Americans say Trump has made race relations worse
• Pew Research – Little Public Support for Reductions in Federal Spending
• statista – The State Of World Press Freedom
• Pew Research – Large Majorities in Both Parties Say NATO Is Good for the U.S.
• eMarketer – Why Facebook Is So Keen on Regulation [PODCAST]

Public Opinion

• Pew Research – Sharp Rise in the Share of Americans Saying Jews Face Discrimination
• Morning Consult – Most Voters Say Sri Lanka Was Right to Cut Off Social Media Access
• Pew Research – U.S. Public Has Favorable View of Israel’s People, but Is Less Positive Toward Its Government
• Pew Research – A Changing World: Global Views on Diversity, Gender Equality, Family Life and the Importance of Religion
• Pew Research – Race in America 2019

Public Relations

• Search Engine Watch – Survey: Less than 10% of marketers to focus on Digital PR in 2019
• PR Daily – Study: Consumers see PR and marketing as interchangeable
• Pew Research – For many rural residents in U.S., local news media mostly don’t cover the area where they live
• Morning Consult – Media Credibility Perceptions Are Down, Due to Republicans

Retail Marketing

• eMarketer – What Retailers Need to Know About Gen Z
• eMarketer – How Wayfair Encourages Shoppers to Spend on ‘Way Day’ [PODCAST]
• eMarketer – Walmart Tops Amazon Growth Across Five CPG Categories
• EmailMarketingDaily – Study: Personalization Important To Young Retail Shoppers
• eMarketer – Retailers Are Interested in, but Wary of, Location-Based Marketing
• eMarketer – What’s Driving the Top Five Retail Ecommerce Markets Worldwide?
• Marketing Charts – American Consumers Still Love Paper Coupons
• eMarketer – US Retailers Are Going Big on BOPUS
• eMarketer – Online Shoppers’ Expectations for Visual Merchandising Rise Dramatically
• eMarketer – Meal Kits Add to Grocery Ecommerce Trend, but Fail to Match the Early Hype

Search

• Moz – Links as a Google Ranking Factor: A 2019 Study
• eMarketer – eBay Joins the Visual Search Party [PODCAST]
• SearchMarketingDaily – Google Page Speed Ranking Factor Drew Up To 20% Increases For Some Sites
• Search Engine Land – Paid social, even print tops SEM as marketing priorities for SMBs, survey finds
• Moz – We Surveyed 1,400 Searchers About Google – Here’s What We Learned
• SearchMarketingDaily – Google, Facebook Ads For DTC Retail Brands Drive Less Site Traffic Than Radio, TV
• Moz – Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries
• SearchMarketingDaily – Magna: Search Expected To Grow 13% In 2019
• Marketing Charts – How Many Search Results Do People Scroll Through on Amazon?
• SearchMarketingDaily – Search Queries: Data Suggests People Look Past Page One
• Marketing Charts – Shoppers Head to Google For Inspiration
• SearchMarketingDaily – Behavioral Differences, Aging Population Changing Search

Social Media

• Business Insider – Facebook’s ad targeting discriminates by race and gender, even when it’s not told to, study suggests
• statista – Study: A Comprehensive LinkedIn Profile Boosts Job Chances
• Pew Research – Sizing Up Twitter Users
• Morning Consult – Though Twitter Is Free, Some Users Say They’d Be Willing to Pay
• eMarketer – Reddit’s Unduplicated Reach [VIDEO]
• Marketing Charts – How Much Have Facebook Algorithm Changes Impacted Publishers?
• EmailMarketingDaily – Most SMBs Say They Need A Digital Presence, Study Shows
• MarTech Series – Use of #Ad on Instagram Grew by 42% in 2018
• CNBC – Instagram is the best way to market to teens, says Piper Jaffray survey
• statista – The Countries with the Most LinkedIn Members
• Pew Research – Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018
• eMarketer – Social Recommendations Influence One in Three Mothers to Buy
• Marketing Charts – Instagram Makes Strides Among Teens’ Favorite Social Media Platforms
• NBC News – Americans turn against social media by wide margins
• PR Daily – Infographic: Social media stats to inform your next move
• statista – Americans Do Not Trust Facebook with Personal Info
• eMarketer – Snapchat Losing UK Users as Redesign Takes Toll
• Marketing Charts – Social Networking Platforms’ User Demographics Update 2019
• Marketing Week – Why behaviour beats demographics when it comes to segmentation
• statista – A Small Group Of Tweeters Dominates Twitter
• eMarketer – Facebook Redesign, Instagram Shopping Tags and Uncovering Your ‘Secret Crush’ [PODCAST]
• Small Business Trends – 73% of Small Businesses Invest in Social Media Marketing
• statista – Has Twitter Reached Its Natural Growth Limit?
• eMarketer – Twitter Sees Little Change to US Audience Growth [VIDEO]
• Marketing Charts – Facebook Says Brands on Instagram Benefit From A Halo Effect
• statista – Snapchat Returns to (Modest) Growth
• eMarketer – Should We Still Be Concerned About Twitter’s User Growth? [PODCAST]
• Search Engine Journal – Customers Think Social Media Ads are Filling Their Feeds, but 70% Still Click [STUDY]
• statista – Six in Ten Don’t Plan on Cancelling Netflix for Disney+
• eMarketer – Pinterest Is Still Overwhelmingly Female [VIDEO]
• Marketing Charts – Most Youth Say They’ll Share Their Bad Shopping Experiences on Social Media
• eMarketer – eMarketer Slashes Snapchat Growth Forecast for 2019
• RTBlog – Ad Pros Report Personal Decline In Social Media Usage, Cite Data Concerns
• eMarketer – Inside Facebook: Are All These Scandals Starting to Affect Usage? [PODCAST]
• AdWeek – The Most Active 10% of Twitter Users Are Responsible for 80% of Tweets Overall
• eMarketer – What Pinterest’s Recent IPO Says About the Company’s Potential [PODCAST]
• SearchInsider – Some Twitter Users Willing To Pay $4 For The Service
• eMarketer – More Than Half of US Social Network Users Will Be Mobile-Only in 2019

Video Games

• statista – Nintendo Switch Rises Through the Ranks of Its Ancestors
• eMarketer – Gaming Goes Mainstream, but Play Varies by Gender and Age
• statista – Fortnite World Cup Beats Major Sporting Events in Prize Money

Video Marketing

• eMarketer – Live Streaming Video [VIDEO]
• Marketing Charts – The State of Traditional TV: Updated With Q3 2018 Data
• eMarketer – Pulling Back the Curtain on YouTube’s Recommendation Algorithm [PODCAST]
• Morning Consult – MLB Gives Teams the Keys to YouTube
• eMarketer – Putting the Everywhere in ‘TV Everywhere’
• Marketing Charts – The US Pay-TV Subscriber Churn Rate Has Now Doubled For 3 Consecutive Years
• eMarketer – Hoop Streams: How March Madness Plays Out on TV and Video [PODCAST]
• Marketing Charts – 2018 Webinar Benchmarks: 6 Highlights
• eMarketer – How Cord-Cutters Are Reshaping the Pay TV Landscape [PODCAST]
• eMarketer – Hulu’s Not-So-Secret Weapon in the Streaming Wars [PODCAST]
• Marketing Charts – Among Traditional TV Genres, Cable Dramas See the Largest Lift From Digital
• eMarketer – Is It Worth Subscribing to Disney’s New Streaming Service? [PODCAST]
• eMarketer – Netflix Wears the (Streaming) Crown, but for How Much Longer? [VIDEO]