Gaming has gone mainstream, with 86% of internet users worldwide noting that they have gamed on at least one device within the past month. That figure climbed to 92% among those ages 16 to 24, according to a March 2019 report from GlobalWebIndex.
Boosted by global smartphone ownership, mobile has become the most popular channel for gaming—and this holds true for all ages and income levels. Women are 25 percentage points more likely to play games on their smartphones than on PCs, and they are over three times more likely to play games on their phones than on consoles.
These players are typically engaging with a wide variety of free games—only one in five mobile gamers have purchased a mobile game in the past month—but can be monetized in ways such as in-game fees and rewarded video ads. Read the rest at eMarketer.
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