Marketing Reports, Surveys & Polls For March, 2019

Here’s a round-up of the marketing reports we’ve been tracking this month:

Advertising

• Marketing Dive – Amazon’s ad business growth outpaces Google’s globally, e-tailer dominates voice
• Marketing Land – Retailers spent nearly 50% of mobile ad dollars in second half of 2018
• eMarketer – US Advertisers Still Eager to Target at Scale with Duopoly
• Marketing Charts – Video Ad Viewability Update 2018: Benchmarks Across Countries & Devices
• YouGov – Advertisers have paths for reaching both on-demand and live TV viewers
• eMarketer – Advertisers Spend More on Native, but Favor the Same Formats
• Magellan – 4 out of 10 advertisers on the IAB’s Direct Brands To Watch have tested podcast ads
• eMarketer – Hulu’s Price Cut Will Boost Ad Revenues
• Marketing Charts – Top Digital Ad Industry Opportunities and Threats in 2019
• eMarketer – Who Cares About Brand Safety?
• Marketing Charts – These Were 2018’s Top Brands for Ad Awareness
• eMarketer – Social Video Ad Spending Will Grow 44% by 2021
• Marketing Charts – Auto Industry Still Heavily Invested in TV for Advertising
• eMarketer – US Esports Ad Revenues Will Grow 25% in 2019
• Marketing Charts – Forecast: Digital To Top Traditional Media In US Ad Spend This Year
• eMarketer – Will Ad Measurement Challenges Stifle OTT Growth?
• Marketing Charts – W-O-M: Which Paid Media Are Driving Consumer Conversations About Brands?

Analytics

• eMarketer – How Data Science Is Changing Marketing Attribution
• Marketing Charts – US CMOs’ Use Of Marketing Analytics Reaches A New High Point
• eMarketer – Why Is Mobile App Ad Viewability So Hard To Measure?
• Marketing Charts – Cross-Channel Measurement and Attribution to Keep Marketers Busy in 2019
• eMarketer – Fewer than 10% of US Marketers Think Their Company’s Attribution Knowledge Is Excellent
• eMarketer – Making Marketing Attribution Work Means Choosing the Right Metrics

Artificial Intelligence

• Vox – A new study finds a potential risk with self-driving cars: failure to detect dark-skinned pedestrians
• Marketing Charts – CMOs’ Top Uses For AI: Personalization and Predictive Analytics
• The Next Web – 1.8M Chinese women deemed ‘BreedReady’ by creepy new database
• Marketing Charts – Milestone: More Than Half of the US Population Has Listened to a Podcast

Audio Marketing

• New York Times – Podcast Growth Is Popping in the U.S., Survey Shows
• Marketing Land – Report: 65 million US smart speaker owners, smart displays quickly gaining traction
• 9to5Mac – IDC: Smart home market to grow 27% in 2019, Apple to continue gaining traction
• eMarketer – Spotify to Surpass Pandora Listeners by 2021, Sooner Than Expected
• Marketing Charts – Smart Speaker Ownership Continues to Climb
• Statista – The Steady Rise of Podcasts
• Search Engine Land – Report: 65 million US smart speaker owners, smart displays quickly gaining traction
• eMarketer – Amazon Music Will Be the Fastest-Growing Audio Streaming Service This Year
• Search Engine Land – Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners
• DigitalNewsDaily – Kantar Data Reveals Behavior Patterns Of Amazon, Google Smart Speaker Owners
• Statista – Radio Still Rules The Road
• eMarketer – Apple Music Continues to Grow, Should Marketers Be Worried?
• Search Engine Land – Study: Brands are failing voice search optimization in 3 key areas
• Marketing Charts – Streaming Now Accounts for Three-Quarters of US Recorded Music Revenue

B2B Marketing

• MarketingProfs – Why Testimonials Are B2B Companies’ Most Important Marketing Tool
• Marketing Charts – Four B2B Marketing Trends to Watch in 2019
• Marketing Dive – Pressure to take a stand on values extends to B2B companies, study finds
• MarketingProfs – B2B Tech Marketing in 2019: Budget, Content, and Strategy Trends
• Marketing Charts – Most B2B Buyers Admit to Postponing Purchases. How Should Vendors Respond?
• Demand Gen Report – More B2B Brands Investing In E-Commerce Platforms To Fuel Sales And Provide Frictionless Customer Experience

Big Data

• eMarketer – Data Managers Feel Overwhelmed by Abundance of Tools
• Marketing Charts – 3 in 4 Companies Report ROI From Personalization. What Data Sources Are Being Used?
• eMarketer – Data Science Is in Demand at Ad Agencies

Brand Marketing

• Axios – The most popular companies in America, ranked by partisan leaning
• Marketing Charts – These Are the Brands with the Best Impression Among US Women

Consumer Behavior

• Yahoo! Finance – LinkedIn Report: Workers threatened by automation shift their skills to become drivers, electricians
• eMarketer – Where and How Americans Share Content [PODCAST]
• The Motley Fool – This Is What the Average American Spends in a Day
• Statista – America’s Love Affair With Plastic Surgery
• YouGov – 61% of women regularly take steps to avoid being sexually assaulted
• eMarketer – Netflix Password Sharing: The Art of the Mooch [PODCAST]
• Marketing Charts – W-O-M’s A Key Factor Influencing Streaming Content Consumption Choices
• eMarketer – Looking for a New Product? You Probably Searched Amazon
• Vox – New survey shows Americans are unhappier than they’ve been in years
• Statista – More Americans Are Saving Their Tax Refund
• eMarketer – Value for Their Money Keeps Shoppers Coming Back
• Marketing Charts – Consumers Point to Facebook As Their Top Digital Channel for Discovering New Brands
• World Economic Forum – There are more than 1 billion guns in the world and this is who owns them
• Marketing Charts – Marketers’ Single Biggest Opportunity? Look to Customer Experience and Data
• Axios – Americans agree on something: The future looks grim
• Pew Research – What Americans Know About Science
• Marketing Charts – Study: Brands Lack the Meaningfulness Consumers Desire
• CNBC – Americans are more confident about saving for retirement, but they’re still worried
• Marketing Charts – Why Do Companies Pursue a Single Customer View?

Consumer Attitudes

• Ipsos – Americans Are United on Climate Solutions
• eMarketer – What a Difference an ‘E’ Makes
• Statista – Which Is the Bigger Issue: Over-Regulation or Inequality?
• Morning Consult – Most Adults Sour on Carlson’s Show After Hearing Radio Remarks
• Ipsos – IWD2019: Women in Society today
• eMarketer – Do People Actually Want Personalized Ads?
• Statista – What People Find Distracting at Work
• Morning Consult – As Late-Night Hosts Get Political, Audiences Get Divided
• Ipsos – Views on Aging
• eMarketer – Facial Recognition Brings Opportunity … and Privacy Concerns
• Pew Research – The Narrowing, but Persistent, Gender Gap in Pay
• Morning Consult – Majority of Voters Want Congress to Make Tech Regulation a Priority
• Ipsos – Six Conceptions of Nationality – A Global Segmentation Based on Inclusiveness
• eMarketer – Consumers Agree: In-Store Checkout Needs to Be Quick and Easy
• Morning Consult – Spotify, Hulu Cut Their Bundle to $9.99, but Consumers Say They Would Pay a Lot More
• Ipsos – Consumer Confidence March 2019

Content

• Social Media Today – Facebook Highlights Evolving Topics of Conversation in Latest ‘Topics to Watch’ Report
• Statista – Video Wins Subscribers, Can News Do the Same?
• EmailInsider – When Content Tanks: Brands Lack Faith In Their Efforts, Study Shows
• Mareting Dive – Study: 75% of consumers want more rewarded content like videos, surveys

eCommerce

• eMarketer – Amazon’s New Grocery Chain Shakes Up the Dynamics in Grocery Ecommerce
• Marketing Charts – These Are 2019’s Top US Retailers by E-Commerce Sales Share
• Statista – Amazon’s Escalating Logistics Costs
• eMarketer – The Evolution of Social Commerce [PODCAST]
• Marketing Charts – Amazon Cedes E-Commerce Customer Satisfaction Crown

Email Marketing

• Marketing Charts – How Long Is Your Autoresponder Cycle?
• EmailMarketingDaily – Consumers Would Want To Be Paid $8,414 To Give Up Email For A Year: Study
• Marketing Charts – Here’s How Marketers Fared in 2018 in the Metrics That Impact Email Deliverability
• Marketing Charts – What’s The Half Life of A Marketing Email?

Ethnic Marketing

• Pew Research – Latinos’ Incomes Higher Than Before Great Recession, but U.S.-Born Latinos Yet to Recover
• Morning Consult – Racial Divides Persist on Compensation for Student-Athletes
• Pew Research – Science knowledge varies by race and ethnicity in U.S.

Generations

• Forbes – Gen Z: We Expect To Be Promoted Within 12 Months
• Business Insider – Today’s managers ‘blew it’ with millennials, college professor says, and here’s how we can avoid doing it again with Generation Z
• NBC News – Despite social media, Generation Z, Millennials report feeling lonely
• Fortune – Gen X, Millennials, and Generation Z All Want to Legalize Marijuana. The Boomers? Nope
• Washington Post – Millennials Really Are Special
• CNBC – Irish whiskey continues to thrive in the US, thanks to millennials
• Slate – Why Are Millennials So Obsessed With How Much They Work?
• Business Insider – Millennials are $1 trillion in debt — more than any other generation in history
• Marketing Land – B2B marketers should quit treating millennials like previous generations
• eMarketer – How Many Millennials Want Digital-Only Banking?
• Marketing Charts – Marketers Spending More on Digital Ads Targeting Boomers
• eMarketer – A Place for Digital Natives to Test Brick-and-Mortar [PODCAST]

Influencer Marketing

• Trust Insights – 2019 Social Media Influencer Benchmarks
• eMarketer – What Retailers Need to Know About Influencer Marketing
• Marketing Charts – Five Notes About Influencer Marketing
• eMarketer – Is Everyone on Instagram an Influencer?
• Marketing Charts – PR Pros Lean on Employees For Influencer Marketing Efforts
• eMarketer – Influencer Marketing: Stories, Fraud and Microinfluencers [PODCAST]

Marketing

• Business2Community – State of the Internet Marketing Agency in 2019
• Marketing Dive – Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing
• Marketing Charts – CMOs Upping Their Brand Investments, Seeing Payoffs
• eMarketer – Is Your Digital Transformation Headed for Failure?
• SearchMarketingDaily – Report Finds Industry Salaries Well Into Six Figures
• Marketing Charts – Global Ad Spend Expected to Rise by 4.3% This Year
• EmailMarketingDaily – Most Firms Say Their Customer Experience Needs A Boost: Study
• Statista – Amazon Captures 32% of $80 Billion Cloud Market
• Marketing Charts – How Are Marketers and In-House Creative Teams Working Together?
• AdWeek – Faced With Economic Uncertainty, Optimism Among Marketers Is at a 7-Year Low
• Statista – Venture Capital Does Not Venture Into the Midwest
• Marketing Charts – Driving Growth Is The Biggest Challenge For US CMOs
• Statista – The Richest People on Earth
• MarTech Today – Marketers less concerned about data tech, IAB annual report finds
• Marketing Charts – What Agency Services Are Client-Side Marketers Looking For?

Media Consumption

• Statista – A Minute on the Internet in 2019
• eMarketer – Does Less TV Mean Less Brand Engagement? [PODCAST]
• Pew Research – For Local News, Americans Embrace Digital but Still Want Strong Community Connection
• Morning Consult – Horror Films Seeing Appeal Lasting Beyond Opening Weekend
• Statista – Beyond the iPhone
• AdWeek – The Colossal Amount of Time Spent Consuming Media May Finally Be Flatlining, According to Nielsen Report
• Statista – Radio Trumps TV in Terms of Weekly Reach
• eMarketer – How Apple Is Expanding Its Media Business
• Statista – Are You Not Entertained?

Mobile Marketing

• CMO.com – Adobe: Mobile Is A Central Part Of Everyday Life, Study Shows
• Statista – Apple Dominates Global Smartwatch Sales
• eMarketer – Can Health Features Save Wearables? [PODCAST]
• Marketing Charts – Where Are Marketers Investing in Mobile Marketing Data?
• Gallup – Do Mobile Connections Improve Women’s Lives?
• Statista – Are Foldable Phones a Fad?
• eMarketer – Apple Grows iPhone Share in US, Despite Overseas Challenge
• Marketing Charts – Women Are Above-Average Users of Smartphones and Tablets

Politics

• YouGov – The Republican base and the Mueller report
• Gallup – Job Approval of Congress Reaches Two-Year High
• Rolling Stone – 75 Percent of Republicans Say White Americans Are Discriminated Against
• Pew Research – Majority Says Trump Has Done ‘Too Little’ to Distance Himself From White Nationalists
• Harris Poll – The most popular companies in America, ranked by partisan leaning
• YouGov – Is same-day voter registration a good or bad idea?
• Gallup – Less White, More Liberal: How Democrats Have Changed [PODCAST]
• Pew Research – Political Independents: Who They Are, What They Think
• eMarketer – What Breaking Up Big Tech Might Look Like [PODCAST]
• YouGov – What is terrorism? For Americans, who matters more than what
• Gallup – A Paradox? More Government While Attempting to Fix Government

Public Opinion

• Gallup – One-Third in U.S. Blame Unusual Winter Temps on Climate Change
• Pew Research – Public Sees an America in Decline on Many Fronts
• Gallup – Reparations and Black Americans’ Attitudes About Race
• NPR – Americans Support Government Action To Curb Prescription Drug Prices
• Gallup – Majorities of Americans See the Need for NATO and the UN
• Pew Research – Most Americans – especially Republicans – say local journalists shouldn’t express views on local issues
• Gallup – Respect for U.S. Women Hit New Low Before Midterms

Retail Marketing

• eMarketer – Facial Recognition in Retail [PODCAST]
• Marketing Charts – In Hindsight, What Would Retail Marketers Do Differently to Maximize Their MarTech Investments?
• eMarketer – D2C Brands Claim Another Victim by Accelerating Demise of Payless ShoeSource
• Statista – The Times They Are A-Changin’: 30 Years Of Music Sales
• eMarketer – Is Online Grocery Shopping About to Shift Gears? [PODCAST]
• eMarketer – What Do Shoppers Want from BOPUS?
• Statista – Nike Still on Top of the Sneaker World
• eMarketer – Online Grocery Shopping: Can eBay Deliver? [PODCAST]
• Statista – The Mac’s Waning Relevance to Apple
• eMarketer – D2C Brands Attract Young Consumers with Sustainability Initiatives
• YouGov – Levi’s tops denim rivals in Purchase Consideration
• eMarketer – What Role Does Digital Play in US Parents’ Shopping?
• eMarketer – Online Grocery Buyers Skew Younger, More Affluent
• eMarketer – Laws Could Stand in Way of Cashless Retailers
• eMarketer – Half of Consumers Plan to Save Tax Refunds—Can Retailers Change Their Minds?
• eMarketer – Successful Online Grocery Hinges on Logistics
• eMarketer – Resale Revs Up and Retailers Take Notice

Search

• Search Engine Land – Voice gaining on mobile browser as top choice for smartphone-based search
• Search Engine Land – Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
• Marketing Charts – B2B Buyers Prefer Using Web Search to Research Vendors
• Search Engine Journal – 79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies
• Marketing Charts – What Search Trends Are On Marketers’ Minds?
• Search Engine Land – Report: 51% of web site hacks related to SEO spam

Social Media

• eMarketer – Snapchat’s US Ad Business Will Soldier on, Growing 24.3% This Year
• AdWeek – The Simon Wiesenthal Center Released Its Annual Digital Terror & Hate Report
• eMarketer – How TikTok Took Over the World [PODCAST]
• Statista – In 2019, Global Emoji Count is Growing to More Than 3,000
• eMarketer – Instagram’s New Shopping Feature: Why It Will and Won’t Work [PODCAST]
• The Verge – Facebook’s US user base declined by 15 million since 2017, according to survey
• Statista – Is Facebook Becoming Social Media’s Retirement Home?
• eMarketer – Social Commerce Referral Grows 110%
• The Drum – Use of #ad on Instagram grew by 42% in 2018
• Statista – Instagram Is the Main Stage for the Biggest Pop Stars
• eMarketer – Who’s Afraid of Fake Followers?
• MediaDailyNews – Facebook Study: That’s A Nice ROI You’ve Got There, It Would Be A Shame If Anything Happened To It
• eMarketer – Facebook’s Vision for ‘Friction-Free’ Retail [PODCAST]
• Statista – Study: A Comprehensive LinkedIn Profile Boosts Job Chances
• Fortune – Job Applicants With a ‘Comprehensive’ LinkedIn Profile 71% More Likely to Get Interviews, Study Says
• eMarketer – Pinterest Is the Talk of ShopTalk as It Eyes IPO
• Marketing Charts – Facebook’s Popularity Continues to Drop Among US Youth. What Are Zuckerberg’s Plans?
• Marketing Land – Facebook lost 15 million users? Marketers remain unfazed
• eMarketer – Can Instagram’s ‘Swipe Up’ Feature Drive Sales?
• Statista – Airbnb Is Making a Dent in Sales for Major Hotel Chains
• eMarketer – Reddit to Cross $100 Million in Ad Revenues in 2019

Video Games

• Statista – What Is the Game Console’s Future?
• eMarketer – How the NBA Is Using Esports to Grow Its Audience
• Statista – The Most Important Gaming Platforms in 2019

Video Marketing

• eMarketer – Is Apple TV+ Just Another Video Streaming Service? [PODCAST]
• Statista – Streaming Services Overtake Pay TV In The U.S.
• eMarketer – Amazon to Launch Mobile Video Ads in Search: Brands Will Cheer, Will Consumers? [PODCAST]
• Marketing Charts – Video Ad Engagement Benchmarks in 2018
• eMarketer – Can Apple’s Anticipated Video Streaming Service Really Rival Netflix? [PODCAST]
• Morning Consult – Younger Consumers Are Most Likely to Subscribe to Disney+
• eMarketer – YouTube ‘Unboxed’ Videos Could Be Secret Formula for Selling Toys [PODCAST]