Valentine's Day Spending, 2009-2019 [CHART]

Chart: Valentine's Day Spending, 2009-2019

Total Valentine’s Day spending across the U.S. is expected to be $20.7 billion this year, an increase of 6% over 2018′s $19.6 billion, according to the National Retail Federation.

That’s a record level of spending which comes amid a steady deterioration in Valentine’s Day’s popularity. A decade ago, the share of Americans taking part in romantic activity on February 14th stood at 63% and that has now fallen to just 51%.

Nevertheless, the people who do actually celebrate are taking things more seriously than ever. Read the rest at Forbes.

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