Here’s a round-up of the marketing reports we’ve been tracking this month:
Advertising
- eMarketer – Amazon’s Latest Ploy for Its Ad Business? Free Stuff
- Marketing Charts – What Factors Drive Attention to Smartphone Ads?
- eMarketer – Will New Measurement Standards Drive Podcast Advertising?
- AdAge – Food marketers spending more on TV ads to target black shoppers, study says
- eMarketer – 10 Ways Roku Is Growing Its Ad Business
- Marketing Charts – OTT Devices Continue Their Ascent For Premium Digital Video Ad Views
- eMarketer – Will the Advertising ID Consortium Solve Marketers’ Audience Identity Problems?
- SearchMarketingDaily – People Click On YouTube, Amazon Search Ads That Mention Familiar Brands
- eMarketer – Why Do Advertisers Still Find OOH Exciting?
- Marketing Charts – For Box Office Revenues, Digital Channels Seen More Efficient Than TV
- Marketing Land – Instagram CPCs, CPMs drop as click-throughs continue to climb
- eMarketer – How B2Bs Spend Their Digital Ad Dollars [PODCAST]
- Marketing Charts – Advertising Professionals Remain Distrusted by the Public
- Forbes – Facebook Ad-Spend Growth From National Marketers Is Slowing, Intelligence Firm’s Data Shows
- eMarketer – Super Bowl Advertising, Cross-Device Measurement and 5G Phones [PODCAST]
- Marketing Charts – Super Bowl 2019 Data
- The Drum – Premium non-skippable video can offer brands stronger messaging opportunities, new study finds
- eMarketer – In Europe, Programmatic Ad Spending Grows by Double Digits
- eMarketer – Has GDPR Slowed Programmatic in Europe? [PODCAST]
- eMarketer – Why Isn’t Blockchain Preventing Ad Fraud?
Analytics
- Marketing Charts – Predictive Analytics Considered Highly Effective For Personalization
- eMarketer – Marketers Are Ramping Up Data Management Investments
- Marketing Charts – Most Executives Report Access to Useful Analytics Data
- eMarketer – How Marketers Are Altering Their TV Attribution Strategies
- eMarketer – How Are Marketers Successfully Shaking Last-Click Attribution?
Artificial Intelligence
- VentureBeat – Gartner: Enterprise use of AI grew 270% over the past 4 years
- MIT Technology Review – We analyzed 16,625 papers to figure out where AI is headed next
- eMarketer – Enthusiasm Runs High for AI, but Many Are Still on Learning Curve
Audio Marketing
- Content Marketing Association – New Report Urges Brands To Find Their Voice
- DigitalNewsDaily – Google’s Voice Assistant Beats All Rivals
- eMarketer – Who’s Talking to Smart Speakers? [PODCAST]
- TechCrunch – The number of Alexa skills in the U.S. more than doubled in 2018
- eMarketer – Who Will Win the Smart Speaker War in Canada?
- eMarketer – Hey Siri, What Are Hearables?
Augmented Reality
- eMarketer – Google Glass Finds a Home on the Factory Floor
B2B Marketing
- Marketing Charts – ABM Initiatives Mean B2B Marketers Need More Account Data
- eMarketer – Are B2B Podcasts Poised for a Breakthrough?
- Marketing Land – New report: B2B digital transformation is more focused on customers than on efficiency
- Marketing Charts – These Factors Are Driving Budget Increases for B2B Tech Marketers
- eMarketer – B2Bs Aren’t Spending Big on Digital Advertising (Yet)
- MediaPost – Two-Thirds Of B2B Brands Are Pushing Digital Transformation
- Marketing Charts – Mobile Still Lags Desktop in US B2B Digital Ad Spend
- Marketing Charts – B2B Tech Marketers Putting Their Budgets, Efforts Behind Demand Gen
- Marketing Charts – So What’s the Typical B2B Sales Cycle Length?
Big Data
- eMarketer – Publishers Can Engage Advertisers with Data Consulting
- eMarketer – Data Privacy Legal Battles Are Heating Up
- eMarketer – How Will TV Advertising Become More Data-Driven?
- eMarketer – Telecom and Media Firms Selling Data Are Facing Backlash
Brand Marketing
- Marketing Charts – What Are Brand Marketers’ Top Challenges in 2019?
- Marketing Charts – These Brands Enjoyed the Best Word-of-Mouth in 2018
- Marketing Charts – Consumers’ Expectations of Trust in Brands Grow Rapidly Across Industries
Consumer Behavior
- ZDNet – Over half of consumers will choose a chatbot over a human to save time
- Marketing Charts – Ride Hailing Apps Grow in Popularity
- Bloomberg – Americans Drank Less Alcohol in 2018 for the Third Straight Year
- Marketing Land – Consumers receptive to mobile ads while watching TV, before bed
- Marketing Charts – US 2019 Consumer Technology Forecast
- Recode – Netflix is finally sharing (some of) its audience numbers for its TV shows and movies. Some of them are huge.
- Pew Research – Organic farming is on the rise in the U.S.
Content
- MarketingProfs – 2019 B2C Content Marketing Benchmarks, Budgets, and Trends
- Marketing Charts – B2C Content Marketers Succeed in Generating Awareness More Than Sales
- EmailMarketingDaily – Brands Are Hiking Their Content Budgets This Year, Study Finds
- Marketing Charts – These Issues Proved Most Important to B2C Content Marketers in 2018
- BuzzSumo – Best B2B Content: Analysis and Insights from Over 50,000 Articles
- Marketing Charts – Which Factors Are Most Important For Content-Led Campaigns? European Marketers Weigh In
eCommerce
- Marketing Land – Holiday shoppers spent record-breaking $126 billion online in 2018
- Marketing Charts – Men Prove to Be Keen Amazon Shoppers
- Marketing Charts – In What Categories Are Online Shoppers Most Apprehensive About Returns?
Email Marketing
- AWeber – 2019 Email Marketing Statistics: We Analyzed 1,000 Emails from Today’s Top Experts
- EmailMarketingDaily – Retailers Need Enterprise Personalization Systems
Event Marketing
- MarketingProfs – Event Marketers See Increasing Importance for MarTech in Year Ahead
Generations
- Marketing Charts – Tech Adoption Among Americans Ages 50 and Up Sees Steady Growth
- Pew Research – Generation Z Looks a Lot Like Millennials on Key Social and Political Issues
- Pew Research – Defining generations: Where Millennials end and Generation Z begins
- e-Strategy – Generation Z Is Stupid
- Marketing Charts – US Teens Are Most Interested in These Types of Online Groups and Forums
- eMarketer – How Kids Earn, Save and Spend [PODCAST]
- Marketing Charts – Millennials Are Using Smartphones More Than PCs for Shopping
Influencer Marketing
- Relatable – The 2019 State of Influencer Marketing Report
Marketing
- Salesforce – State of Marketing Report: Here are the Top Trends Redefining the Profession
- AP – Merkle Releases Its Q4 2018 Digital Marketing Report
- LinkedIn – The Most Promising Jobs Of 2019
- Marketing Week – Salary Survey 2019: Career development, flexible working & qualifications
- Payscale – The hottest jobs going into 2019
- Forbes – The Top Companies That Prepare Marketers To Become CEOs
- LinkedIn – The Skills Companies Need Most in 2019 – And How to Learn Them
- Marketing Charts – Enterprise Companies Use More Scalable Channels in Their Sales Cycle
- eMarketer – CES 2019: Same Technology, New Possibilities
- USA Today – Best cities to live in every state across the US
- Marketing Charts – What Issues Are Keeping CMOs Up At Night?
- MarketingInsider – Top 3 CPG Trends For 2019
- Marketing Charts – Growth Opportunities Are Driving Digital Transformation Initiatives
- eMarketer – Got a Tech Stack? Keep Building. [PODCAST]
- MediaPost – Two-Thirds Of B2B Brands Are Pushing Digital Transformation
- Marketing Charts – Marketing Automation Use Linked to Better Ability to Prove ROI
- Axios – Opioid marketing to doctors is associated with increased overdose deaths, new report finds.
- Marketing Charts – Benefits of Marketing Automation Extend Beyond Lead Generation
Media Consumption
- Marketing Charts – The Most Popular Radio Formats of 2018
- The Verge – Vinyl and cassette sales saw double digit growth last year
- Marketing Charts – Parents Show Above-Average Adoption of Subscription Services
- Marketing Charts – The Top TV Programs of 2018 Were…
- Marketing Charts – TV Viewing Remains a Social Activity
- Marketing Charts – Music Consumption Registers Strong Uptick in 2018, Driven Again by Streaming
Mobile Marketing
- AdWeek – Social and Communications Apps Accounted for 50 Percent of Time Spent in Apps in 2018
- eMarketer – Digging into Our Mobile Video Ad Estimates [PODCAST]
- MediaPost – Mobile App Use Is On The Upswing In Stores
- eMarketer – Playable Ads: The Next Big Thing for Mobile Advertising?
- Marketing Charts – Mobile Gaming Friction Leads to Wasted Ad Spend
Online Reviews
- Search Engine Land – Do men and women value online reviews differently?
Politics
- Pew Research – Partisans agree political leaders should be honest and ethical, disagree whether Trump fits the bill
- The Hill – Poll shows 25 percent view McConnell favorably, lowest among leaders in survey
- Pew Research – How Americans see illegal immigration, the border wall and political compromise
- Washington Post – Republicans support higher taxes on the super-rich, according to a Fox News survey
- Pew Research – An early look at the 2020 electorate
- Pew Research – Trump Begins Third Year With Low Job Approval and Doubts About His Honesty
Public Opinion
- Edelman – 2019 Edelman Trust Barometer
- Reuters – $1.5 trillion U.S. tax cut has no major impact on business capex plans: survey
- Pew Research – Public’s 2019 Priorities: Economy, Health Care, Education and Security All Near Top of List
- Sky – One in 20 UK adults does not believe Holocaust took place – survey
- Pew Research – Majority of U.S. Public Supports High-Skilled Immigration
- CNN – US government scores worst mark since 2011 in global corruption survey
- Pew Research – Majority of Americans continue to say immigrants strengthen the U.S.
- ABC7 – Survey determines salary stay-at-home moms should make in 2018
- Pew Research – Are religious people happier, healthier?
- CNN – Catholics are losing faith in clergy and church after sexual abuse scandal, Gallup survey says
Retail Marketing
- eMarketer – The Future of Retail 2019 Report
- eMarketer – Why Dollar Stores Are Thriving
- Marketing Charts – Retailers See Many Benefits From Recurring Revenue Programs
- eMarketer – Five Charts: The State of Retail Tech
- eMarketer – The Rise of D2C Brands [PODCAST]
- eMarketer – Amazon’s Private Labels Are Causing Even More Retail Disruption
Search
- SearchMarketingDaily – Microsoft Bing Suggests Child Porn, Study Finds
Social Media
- BuzzSumo – The 2019 Ultimate Guide to Facebook Engagement
- Buffer – What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019
- Social Media Today – New Report Shows Nearly a Third of Americans Interact with Social Media Content 10+ Times a Day
- Pew Research – Facebook Algorithms and Personal Data
- Washington Post – Who was most likely to share fake news in 2016? Seniors.
- eMarketer – GDPR Fallout and Facebook’s Data [PODCAST]
- Search Engine Journal – State of Social 2019: Untapped Opportunities for Marketers
- eMarketer – What’s Behind the Sudden Growth of TikTok?
- Marketing Charts – Facebook Users Uncomfortable With Interest Categorization
- Marketing Land – Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
- eMarketer – Some Bad (and Good) News for Facebook in 2019
- Mashable – 50 percent of Facebook users could be fake, report claims
- eMarketer – Social Around the World [PODCAST]
- Marketing Charts – Social Media Continues to Top Email in Perceived Effectiveness for Marketers
- MarketingProfs – Facebook Reactions, Shares, and Comments: A 2018 Year in Review [INFOGRAPHIC]
- eMarketer – The Future of Social [PODCAST]
- Salon – A “gold standard” study finds deleting Facebook is great for your mental health
- eMarketer – Prediction: Instagram Will Suffer Growing Pains
- Marketing Charts – Responsiveness on Social Media Drives Millennials’ Loyalty
- eMarketer – Snapchat’s Place in the Social Matrix [PODCAST]
Video Games
- Axios – Fortnite: The hot, new social network
- eMarketer – Want to Reach Gamers? Try Mobile
Video Marketing
- eMarketer – Who’s Watching Facebook Watch? [PODCAST]
- AdWeek – Report: YouTube’s Ad Revenue Climbed in 2018 as It Retained Most of Its Advertisers
- eMarketer – Eight Digital Video Predictions for 2019
- Marketing Land – YouTube TV now available in more than 98% of U.S. households
- eMarketer – Apple Surprise and Video Bundles [PODCAST]
- eMarketer – Netflix and Its New Challengers [PODCAST]
- eMarketer – Streaming Sports in the US [PODCAST]
- eMarketer – Sports Streaming in Canada [PODCAST]
- eMarketer – Sports Streaming in APAC [PODCAST]
- eMarketer – Sports Streaming in Europe [PODCAST]
Posted in Marketing Reports
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