The increased usage of streaming video services like Netflix or Amazon Prime Video combined with a lower barrier of entry has led to a rapid uptake in smart TV ownership.
This year, we expect 46.0 million US households will use a smart TV at least monthly, a 16.0% increase from 2017.
There are currently smart TVs on the market at every price point. Discounting by major players like Amazon and Roku has been driving consumer adoption.
Historically, there has been a gap between the number of people who owned a smart TV and those who used one for internet access. Read the rest at eMarketer.
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