Here’s a round-up of the marketing reports we’ve been tracking this month:
Advertising
- Innovell – Major Trends in Paid Search
- eMarketer – Ad Fraudsters Are Becoming More Sophisticated
- Marketing Charts – Programmatic Expected to Near Two-Thirds of Global Digital Media Spend
- eMarketer – Live TV Isn’t Ready for Programmatic Yet
- VentureBeat – App ad market to grow 136% to $64.1 billion from 2017 to 2020
- eMarketer – How Advertisers Can Wield Data Exhaust
- Marketing Charts – US Out-of-Home Ad Spend Rises Again in Q3; Digital Fuels Growth Worldwide
- eMarketer – Here’s How Brands like KFC Are Combating Ad Blockers
- AdWeek – Will Ad Dollars Continue Shifting From Facebook to Instagram in 2019?
- eMarketer – Why Some People Say ‘No’ to Ads (and How to Change That) [PODCAST]
- Clutch – Why People Click on Paid Search Ads
- eMarketer – Rewarded Video Helps Mobile Advertisers Move on from Impressions
- MediaPost – Mobile Programmatic Advertising Budgets Continue To Rise
- eMarketer – Publishers Worry Programmatic Is Hurting Ad Prices
- eMarketer – What’s Next for Programmatic [PODCAST]
- eMarketer – US Digital Advertising Snapshot
Analytics
- PR Daily – It’s crucial to prove digital marketing ROI, but many still struggle to measure
- Marketing Charts – Here’s How Marketers Are Evaluating The Success of Their Digital Display Ad Spend
- eMarketer – Who Is Using Multitouch Attribution?
Artificial Intelligence
- Pew Research – Artificial Intelligence and the Future of Humans
- Artificial Intelligence Index – 2018 AI Index Report [PDF]
- Marketing Charts – How Can AI Deepen Customer Relationships and Drive Business Outcomes?
- eMarketer – Successful AI Adoption Requires Clear Strategies
- ZDNet – AI use grows among marketers, in spite of privacy concerns
Audio Marketing
- eMarketer – Amazon Echo Dominates Smart Speaker Market in the UK
- Loup Ventures – Annual Smart Speaker IQ Test
- eMarketer – The Rise of Voice-Activated Healthcare [PODCAST]
- Fortune – Amazon Says Alexa Voice Shopping Tripled During 2018 Holiday Season
- eMarketer – Amazon Echo Share Will Drop Below Two-Thirds in 2019
Big Data
- PublishersDaily – Salesforce’s Marketing Report: Data Growth, Use Of AI Rises
- Marketing Charts – US Firms’ Data Spend to Grow by 17.5% This Year
- eMarketer – Why Are Some Publishers Selling Their Data?
- Marketing Charts – B2B Marketers Cleaning Databases More Frequently, But Still Suffer from Old Data
Brand Marketing
- Marketing Charts – The US’ Most Valuable Brands: Tech Dominates, Entertainment Rises
- Marketing Charts – Netflix Takes Top Global Ranking for the Simplest Brand Experience
Consumer Behavior
- Marketing Charts – Business Leaders Take Note of Their Customers’ Increasing Power
- Marketing Charts – Company Culture and Transparency Rank High in Attracting Customers
- CNBC – Remote jobs are exploding, and many pay over $100,000
- Marketing Charts – The Purchase Influencer Hierarchy: Friends & Family > Online Influencers > Celebrities
- Marketing Charts – Loyalty is Fleeting, Consumers Say
Content
- MarketingProfs – 2019 B2C Content Marketing Benchmarks, Budgets, and Trends
- eMarketer – Consumers Say Brands Ask for Too Much Information
Demographics
- Marketing Charts – US Media Audience Demographics: 5th Annual Edition
- Fortune – The Shrinking Middle Class: By the Numbers
eCommerce
- eMarketer – Holiday Shopping 2018 Roundup
- Marketing Charts – The Top 5 Most Popular Categories Purchased Online Are…
- MediaPost – Mobile Transactions Rise For Brands Promoting Apps
- Multi Channel Merchant – Black Friday Surpasses Cyber Monday in Global Ecommerce
Email Marketing
- EmailInsider – Get Ready For Voice And Video In Emails
- EmailMarketingDaily – Big Auto Dealers Are Able To Make Email Work, Study Shows
- Marketing Charts – Mobile Email Click-to-Open Rates Jump in Q3
- EmailMarketingDaily – Luxury Hoteliers Score High Email Open Rates: Gartner L2 Study
- Marketing Charts – Smartphones Reportedly At Half of B2C Email Clicks in Q3
- EmailMarketingDaily – Email Places Fourth In Ad-Tech Spending, Third In Conversions
Event Marketing
- MarketingProfs – Going Hyper-Local: How Sponsoring an Event Can Grow Your Business [INFOGRAPHIC]
Generations
- Marketing Charts – How the Median Age of TV Viewers Differs Across Platforms
- CNBC – Generation X — not millennials — is changing the nature of work
- AdWeek – A New Study Commissioned by Snapchat Reveals How Millennials Shop
Influencer Marketing
- onalytica – An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals
- Marketing Charts – Trust and Transparency Key to Success for Influencer Marketers
Marketing
- Gallup – Nurses Again Outpace Other Professions for Honesty, Ethics
- Marketing Charts – How Direct Response Marketers Are Allocating Their Budgets
- eMarketer – Who Is Using Digital Content Marketing in the US?
- The Drum – 60% of companies plan to expand creative team in first half of 2019
- Marketing Charts – Are CMOs and Management In Alignment on Marketing’s Goals and Expectations?
- Inc. – A New LinkedIn Report Says These Are The 10 Skills That Will Get You Hired Faster Than Anything Else
- Marketing Charts – Agencies Seem Confident in the Year Ahead
- eMarketer – Why Many Marketers Look To Cut Vendors
- Marketing Charts – What B2B Tech Marketers Are Planning for 2019
- Inc. – An Eye-Opening New 13-Year Berkeley Study Shows How to Spot a Long and Happy Marriage
- Marketing Charts – Where B2B Marketers Need Help With ABM
Media Consumption
- Pew Research – Americans Still Prefer Watching to Reading the News – and Mostly Still Through Television
- Marketing Charts – The State of Traditional TV: Updated With Q2 2018 Data
- eMarketer – Kids, Parents and Screens [PODCAST]
- Marketing Charts – YouTube Is A Very Important Source of How-To Videos For More Than One-Third of the Adult Population
- eMarketer – The Question of Kids’ Screen Time [PODCAST]
- Marketing Charts – How People Get The News: TV > Radio > Social Media > Newspapers
- eMarketer – Assessing US Kids as Digital Overusers
- Marketing Charts – Here’s How Our Media Platform Preferences Fluctuate Throughout the Day
Mobile Marketing
- CNN – The most downloaded iOS apps of 2018
- eMarketer – Predicting the Future of Mobile in 2019 [PODCAST]
- SearchInsider – Mobile Leads Affiliate Revenue, Clicks Rise In Q3 2018
- MediaPost – DoorDash, UberEats, Grubhub Wooed Consumers In 2018
- DigitalNewsDaily – Mobile Transactions Rise For Brands Promoting Apps
Online Reviews
- SearchInsider – 57% Of Consumers Require Five-Star Online Rating
- MarketingProfs – Local Business Reviews on Google: Ranking and Rating Trends
Politics
- Gallup – U.S. Support for Central American Refugees Exceeds Norm
- Pew Research – Most Voters Have Positive Views of Their Midterm Voting Experiences
- Fortune – Sorry About the President: 75% of CEOs Apologize for Trump to Their International Business Partners, Survey Finds
- Pew Research – A record number of women will be serving in the new Congress
- PBS – Mueller’s Russia report should be made public, new poll says
- CNN – Melania Trump’s poll numbers plummet
- Pew Research – International relations experts and U.S. public agree: America is less respected globally
Public Opinion
- Gallup – Michelle Obama Ends Hillary Clinton’s Run as Most Admired
- Gallup – Religion Considered Important to 72% of Americans
- Pew Research – 18 striking findings from 2018
Search
- Moz – 7 Search Ranking Factors Analyzed: A Follow-Up Study
- PornHub – 2018 Year In Review
- Pew Research – Gender and Jobs in Online Image Searches
- HubSpot – Only 7% of People Actually Trust Google’s Featured Snippets
- Marketing Charts – Local Marketers to Focus More on Organic Search As Most Feel Google is the New Local Biz “Homepage”
- Wired – Study Revives Debate About Google’s Role In Filter Bubbles
- Marketing Charts – Google’s Top Trending Searches of 2018, and Other Year-in-Review Lists
Social Media
- Sprinklr – Care is the New Marketing: 2019 Twitter and Sprinklr Social Trends Survey
- Buffer – Twitter Threads Generate Higher Reach, Engagement, and Referral Traffic
- Pinterest – Pinterest 100: The top trends for 2019
- Reddit – 2018 Year In Review
- Marketing Charts – Videos Get More Interactions Than Images, And Other Instagram Benchmarks
- eMarketer – How Many Marketers in the US Use Pinterest?
- Wired – Twitter Is Indeed Toxic For Women, Amnesty Report Says
- AdWeek – Over 70 Percent of Millennials on Twitter Have Commented on Companies’ Customer Service
- eMarketer – How Many Marketers Use Snapchat and Instagram in the US?
- BGR – Study: If you pay the average person at least $1,000, they’ll #DeleteFacebook
- Fast Company – 25 percent of U.S. residents have made at least one Instagram post featuring an image including an outdoor advertisement
- eMarketer – How Many Marketers in the US Use Facebook?
- TechCrunch – Captiv8 report highlights data for spotting fake followers
- MediaPost – ROI Is Top Concern Of Social Marketers
- eMarketer – The Charm of Social Stories [PODCAST]
- Search Engine Journal – Majority of Publishers See Much Lower Facebook Traffic Now vs. Last Year
Video Marketing
- Shorr – Influencer Marketing Statistics for Unboxing and Haul Videos
- Marketing Charts – How Marketers Are Using Video In 2018
- eMarketer – Digital Video Around the World [PODCAST]
- Marketing Charts – 83% of Consumers Say They’d Watch A Branded Video For A Reward
- Star Tribune – Welcome to e-sports, the next big thing in sports
- eMarketer – How Does Facebook Watch Fit Into the Digital Video Landscape?
Visual Communications
- Social Media Today – The Biggest Graphic Design Trends of 2019 [INFOGRAPHIC]
Wearables
- eMarketer – How Many Teens Use Wearables?
- eMarketer – How Many Millennials Use Wearables?
- eMarketer – How Many Gen Xers Use Wearables?
- VentureBeat – IDC: Wearables grew 21.7% in Q3 2018, Xiaomi now leads Apple and Fitbit
- eMarketer – Older Americans Drive Growth of Wearables
Posted in Marketing Reports
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