Here’s a round-up of the marketing reports we’ve been tracking this month:
Advertising
- Social Media Examiner – Social Media Advertising: New Research for Marketers
- MediaDailyNews – Just Earn It: Kaepernick Spot Delivers 2-to-1 Social Vs. Paid Value
- Marketing Land – Report: Digital now makes up 51% of US ad spending
- eMarketer – Amazon Is Now the No. 3 Digital Ad Platform in the US
- Digiday – The state of advertising on Instagram Stories in five charts
- Forbes – Digital Marketing Spend Roars Despite Weak Privacy Concerns And Capability Performance
- Marketing Charts – Digital Advertisers Hope to Better Dynamically Segment Audiences
- eMarketer – Facebook Messenger Ads: Are They Worth It?
- Marketing Charts – Advertisers Say Blockchain’s Marketing Potential Is Yet to be Envisioned
- The Drum – How marketers are seeing value in a proven standard: The Drum and GumGum release a report on contextual advertising
Artificial Intelligence
- eMarketer – Why Marketers Use AI For Audience Targeting
Audio Marketing
- MarTech Today – Podcasting continues its meteoric rise, creating more opportunities for marketers
- Marketing Charts – One-Third of Adults Report Owning A Smart Speaker, And They’re Comfortable With Voice Tech
- eMarketer – Podcast Upfront Spotlights Fast-Emerging Advertising Market
Big Data
Consumer Behavior
- Marketing Charts – Retail Spending Grows by 5.4% in H1 2018. Where Are Americans Spending More?
- eMarketer – Fans Are Becoming Increasingly Engaged In Fantasy Sports
- Marketing Charts – US Consumer Spending on Video Games is Soaring This Year
- Marketing Charts – People Don’t Like the Idea of Being Linked to Marketing Segments
Content
- Divvy HQ – 2018 Content Planning Report
- Clutch – How Content Marketing Benefits Businesses
Demographics
- Pew Research – The American middle class is stable in size, but losing ground financially to upper-income families
- eMarketer – How Millennial Men Are Faring in the Post-Recession Economy
eCommerce
- Marketing Charts – People Aren’t That Interested in Making Purchases Through Social Media or Chatbots
- Moz – The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed [VIDEO]
- Marketing Charts – 5 Interesting Points About Amazon Shopping Behavior
- Advertising Speciality Institute – Amazon’s B2B Marketplace Could Surpass $10 Billion
Email Marketing
- Marketing Charts – Brands: Avoid These Email Pitfalls
- EmailMarketingDaily – Study: Only 32% Of First-Half Emails Were ‘Clean’
- eMarketer – Why Many B2B Marketers Struggle With CRM Integrations
- EmailMarketingDaily – CRM Systems Not Yet Integrated With Billing: Report
- Marketing Charts – Marketers Clearly See Email As The Best Content Distribution Channel
Ethnic Marketing
- MarketingInsider – An In-Depth Look Into U.S. Hispanic Population
- Marketing Charts – African-Americans Display Above-Average Device Ownership and Usage
Event Marketing
- Harvard Business Review – The Event Marketing Evolution
- Marketing Charts – These Are the Types of Events That B2B and B2C Firms Splurge On
Generations
- Marketing Dive – Survey shows digital-native Gen Z prefers in-person interaction with brands
- Marketing Charts – Texting is Now Teens’ Favorite Way to Communicate With Friends
- Pew Research – A Majority of Teens Have Experienced Some Form of Cyberbullying
- Marketing Charts – Most Gen Z Shoppers Say They Often Discover Products on Social Media
- Marketing Charts – What Are Today’s Teens Talking About? 5 Insights.
Influencer Marketing
- Marketing Charts – The US Purchase Influencers Report 2018
- MarketingProfs – The Power Of Micoinfluencers [INFOGRAPHIC]
Marketing
- SendGrid – The Future Of Digital Communications Study
- Marketing Charts – B2B Marketers: These Are Considered to be the Most Critical Factors Behind ABM Success
- Inverse – Study on 1.5 Million People Reveals the 4 Major Human Personality Types
- Marketing Charts – B2B Marketers’ Use of ABM Grows
- World Economic Forum – Strategic Drivers of New Business Models
- Marketing Charts – Publishers: Don’t Just Focus on Platform Traffic
- EmailMarketingDaily – Consumers Say: Treat Us Like People, Not Numbers
- Marketing Charts – Three Short-Term Trends From The Latest CMO Survey
- Marketing Land – Despite buzz, only one-third of B2B businesses are committed to ABM, report says
Media Consumption
- DigitalNewsDaily – Millennials Take Their News With A Digital Twist
Mobile Marketing
- eMarketer – Most Apps Get Deleted Within a Week Of Last Use
Politics
- PBS – Majority of Americans believe constitutional rights being ‘diluted,’ poll shows
- Pew Research – Women & Leadership 2018
- RedWhite&BlueBlog – Enter Stage Left: Progressive Sites Proliferate Too
- eMarketer – As Midterm Elections Heat Up, Ad Spending Rises
Search
- Search Engine Journal – Marketers Say Link Building is Their Most Effective SEO Strategy [STUDY]
- SearchMarketingDaily – Most Expensive Search Keywords Surpassing $200 Per Click
Social Media
- Pew Research – Many Facebook users don’t understand how the site’s news feed works
- Pew Research – Americans are changing their relationship with Facebook
- Harvard Business Review – A Study Shows the Best Times of Day to Post to Social Media
- VentureBeat – Pinterest passes 250 million monthly active users
- MarTech Today – The newest Forrester Wave on social listening platforms expresses disappointment in the category
- SocialMediaInsider – Millennials Deleting Facebook App From Phones
- DigitalNewsDaily – Facebook Users Unhappy With News Feed
- Forbes – People Spent 85 Billion Hours In WhatsApp In The Past 3 Months (Versus 31 Billion In Facebook)
- eMarketer – Are Smartphone Users Weeding Out Facebook?
Video Marketing
- Marketing Charts – The Pay-TV Industry is Benefiting from Subscribers’ Inertia
- The Verge – Netflix and YouTube are most throttled mobile apps by US carriers, new study says
- Marketing Charts – Connected TV Device Penetration Has Reportedly Tripled Since 2010
- Marketing Charts – Online Sources Growing for Video Content Discovery
Word Of Mouth
- Convince & Convert – New Research Shows Power of Word of Mouth Marketing
Posted in Marketing Reports
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.