Given the B2B audience nature of the medium, the sweet spot of webinar marketing from a media planning point-of-view is midday and midweek, according to findings of an exhaustive analysis of webinar marketing events held in 2017.
The 2018 Webinar Benchmarks Report, which is being released today by webinar marketing platform ON24, is based on an analysis of 19,640 webinars with an audience of 100 people or more during calendar 2017.
Not surprisingly, the “prime-time” was the middle days of the week, especially Tuesday, Wednesday and Thursday, which accounted for 79% of all webinar impressions last year. Read the rest at MediaPost.
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