The traditional search/display landscape certainly stands to be disrupted by voice. eMarketer predicts that the number of voice-enabled digital assistant users in the US will grow from 60.5 million this year to 75.5 million by 2019.
And users of such services are expected to skew young. This year, for example, nearly half of voice-enabled digital assistant users will be millennials, eMarketer estimates.
Invoca’s survey also underscored how much voice assistants have become a part of users’ daily routines. It found that nearly nine in 10 people who had a voice assistant talked to it every day, while one-third said they used it more than five times per day. Read the rest at eMarketer.
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