The grandfather of the digital video space is still looking pretty youthful. Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio.
Alphabet reported that its fourth-quarter revenue was up 22% year over year, and cited YouTube, as well as mobile search, for the performance.
eMarketer estimates that YouTube had 180.1 million US users in 2016. The US user base isn’t expected to grow much—growth will be just 3.2% this year, eMarketer estimates—but that reflects the fact that it is at near saturation levels: eMarketer estimates that nearly 85% of digital video viewers are YouTube viewers. And among users of OTT services, YouTube is essentially at true saturation—over 95%. Read the rest at eMarketer.
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