An analysis of 6 billion emojis used over the past two years shows women continue to use more emojis than men, negative emoji use spikes over night, and Virgin Atlantic sees more positive emojis in its mentions than American Airlines.
Assessing Twitter data between September 2015 and September 2017, Brandwatch has broken down emoji use by gender, location, brand, time of day, and more. Read the rest at Emojipedia.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.