Morning Consult surveyed US internet users about the change this month and found a generally positive response, with those who expressed support clearly outweighing those who did not. Younger users in particular were supportive, with 41% of respondents ages 18 to 29 having at least a somewhat positive reaction to the change, and just 14% expressing reservations.
A majority of respondents said they didn’t know or didn’t have an opinion—not surprising given that the survey base was internet users in general, not Twitter users specifically.
Overall, 30% were at least somewhat supportive of longer-format tweets. And 17% said the increased character limit made them more likely to tweet themselves.
When asked if they would be more likely to check Twitter for news about current events as a result of the change, 20% said they were at least somewhat more likely to do so. Read the rest at eMarketer.
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