Smartphones are maligned for many things, but they might actually be helping improve the health of at least some users.
According to new research from mobile analytics firm Flurry, now part of Oath, health and fitness app usage in the US has seen a sharp uptick over the past few years, growing by 330% between 2014 and 2017.
These users are loading up their apps with a relatively high level of frequency. Flurry’s survey, conducted in August 2017, found that three-quarters of the health and fitness app users opened their apps at least twice per week. And more than one-quarter of respondents were at the very high end of usage, opening their app 10 times or more on a weekly basis.
Flurry also broke out health and fitness apps into several subcategories. The company’s analysis revealed that apps focused on workouts and weight loss accounted for the majority of health and fitness app usage by far, making up 73% of sessions in July. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.