Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile, according to exclusive data from media analytics firm Parse.ly, which found that Flipboard’s traffic has been growing steadily, while digital magazine competitors like Pocket and Feedly have plateaued or gone into decline.
Flipboard reports over 100 million users, and the demographics for those users are high quality: They’re usually influencers or aspiring to be influencers. 95% of Flipboard readers access the app on mobile. Read the rest at Axios.
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