Virtual Reality has been slower to catch on in the US than Augmented Reality, and will not reach mass adoption in the foreseeable future.
eMarketer expects 22.4 million people in the US will engage with a form of VR at least monthly this year, up 109.5% over 2016.
eMarketer’s definition of VR includes 360-degree videos, photos and product demos via any device (e.g., connected TVs, desktops/laptops, mobile devices and headsets), and games via headsets. The category is being driven mainly by 360-degree photos and videos on Facebook and YouTube.
The gaming industry is also driving growth of VR headset usage. In 2017, 9.6 million people in the US will use a headset to experience VR monthly, up 98.7% over last year. Read the rest at eMarketer.
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