One of the newer technologies getting buzz these days is the voice-enabled digital assistant – and new data from Accenture [PDF] suggests that it’s not all hype. In fact, the use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds, per Accenture’s survey of almost 26,000 consumers across 26 countries.
The results indicate that 31% of 14-17-year-olds regularly use voice-enabled digital assistants, with another 20% just getting started using them. Adoption – not surprisingly – declines with age, but still remains above one-third (38%) of Millennials (18-34) and higher than one-quarter (27%) of Gen Xers (35-54). Although only 15% of Boomers (55+) are currently using voice-enabled digital assistants, another 35% are interested in doing so. Read the rest at MarketingCharts.com.
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