Some 40% of respondents cited lack of budget as one of the primary obstacles to VR development. Lack of resources with the appropriate skillset, development bandwidth and technological limitations were other hurdles mentioned.
Of course, AR had a big win this year in the form of Pokémon Go, which may be making it more attractive to developers.
Regardless, investment interest in VR and AR remains strong. Indeed, since early 2014, more than $2.5 billion has been invested in VR and AR companies across more than 200 deals, according to calculations by venture-capital research firm CB Insights. Q1 2016 had the biggest funding round yet, exceeding $1 billion—in large part due to a $793.5 million Series C investment in secretive mixed reality startup Magic Leap.
An analysis by venture capital firm Digi-Capital from July 2016 came to similar conclusions, showing around $2 billion in VR and AR investments in the 12 months preceding Q2 2016, with another $849 million in acquisitions during the same timeframe. Read the rest at eMarketer.
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