The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities. By far, YouTube was the most popular site on the list—more than nine in 10 teens surveyed said they used the video-sharing site.
Other research confirms YouTube’s popularity among younger internet users: YouTube stars have a much bigger influence on purchase intent among teens than TV or movie stars.
Interestingly, Gmail ranked second on the list. Indeed, three-quarters of teens said they used the email app. To compare, more teens said they used Gmail than social sites and apps including Snapchat, Instagram and Facebook. Even Kik, a messaging app that is popular among this demographic, didn’t rank as high as Gmail. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.