The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years, according to a study from Harvard Business Review (HBR) Analytic Services sponsored by Salesforce Pardot. The study adds to a body of recent research emphasizing the importance of analytics skills in the marketing organization.
For example, a recent CMO survey found that data analytics skills are among the most highly desirable, though they’re the most challenging to find when hiring. Read the rest at MarketingCharts.com.
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