Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less, according to the latest annual Jacobs Media Tech survey. The study, which is based on a survey of 39,503 listeners in the US and Canada (almost entirely the US), finds that hearing their favorite songs remains the primary motivation for listeners.
Indeed, some 64% of respondents cited that as a main reason for listening to the radio, followed by liking particular DJs, shows, or hosts (58%), liking to work with the radio on (55%) and being in the habit of listening (51%). Read the rest at MarketingCharts.com.
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