![Email Marketing Performance By Time Of Day, Q4 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/06/ExperianMarketingServices-Email-Time-of-Day-Performance-in-Q4-2015-Feb2016.png "Chart - Email Marketing Performance By Time Of Day")
Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth and the 12th consecutive quarter of double-digit year-over-year increases. The report notes that Saturdays, Sundays and Mondays saw a higher share of transactions than of email volume, continuing a theme seen over the past couple of years.
Meanwhile, looking at time of day, early mornings saw a comparatively large share of transactions relative to mailings, with the opposite true for the 8AM-12PM period.
Source: Experian Marketing Services
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