![Top Core Values Consumers Expect From Brands [CHART]](https://www.marketingcharts.com/wp-content/uploads/2016/01/HavasWorldwide-Most-Important-Core-Values-Brands-to-Embody-Jan2016.png "Chart - Top Core Values Consumers Expect From Brands")
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody, according to results from a recent Havas Worldwide study. Reliability/durability and honesty/transparency follow in close succession, with separate results indicating that most consumers feel that it is important for a company to be transparent.
Indeed, almost 9 in 10 “prosumers” surveyed feel that it is very or somewhat important for a company to be transparent, a sentiment shared by close to 8 in 10 mainstream consumers. (“Prosumers” are considered to be “leading influencers and market drivers” who “influence the brand choices and consumption behaviors of others.” They comprise 20% of the 10,131 respondents surveyed across 28 markets.) Read the rest at MarketingCharts.com.
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