![US eReader Users By Generation, 2014-2020 [TABLE]](https://trends.e-strategyblog.com/wp-content/uploads/2016/04/204708.gif "Table - US eReader Users By Generation")
As the tablet category has grown, so too has the competition. iPads, the product that jumpstarted the category, continues to see its share of tablet users decrease. This year, 47.8% of US tablet users will use an iPad, a drop from 49.2% last year.
Overall tablet usage skews younger, while ereader usage trends older. This year, the heaviest users of tablets will be Generation X internet users (67.0% of whom will use a tablet), and they will continue to be the most-penetrated group through 2019.
Meanwhile, the age of users is shifting for ereaders. This year, baby boomers will be the most likely ereader users, with 44.0% of internet users in that generation using the devices. But the number of baby boomers using ereaders is shrinking, and next year, a higher proportion of Gen X internet users will use one. Read the rest at eMarketer.
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