![Strategic Priorities For Company Executives [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/04/205229.gif "Chart - Strategic Priorities For Company Executives")
Executives worldwide say expanding their customer base is a top priority, more so than retaining their existing one, according to August 2015 research.
Forbes Insights and ServiceSource surveyed 334 C-level executives and senior managers worldwide from a variety of industries. Some 42% of respondents said that expanding their customer base was an important strategic priority for their company. And, nearly one-third of executives worldwide said that retaining their existing customer base was a priority.
Improving customer engagement was also of importance, 31% of respondents said so, and maximizing customer lifetime value was another top priority according to 29% of executives worldwide. Read the rest at eMarketer.
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